Pocket.Watch and Major League Baseball Announce Series
Pocket.watch and Major League Baseball, the most historic professional sports league in the US, have announced the premiere of Ballpark Blast! The Series. Co-produced by pocket.watch and MLB Studios, Major League Baseball’s award-winning multi-platform production label, this marks the first-ever full season of “Ballpark Blast!,” a new 10-episode series set to debut September 5 on Hulu and pocket.watch’s SVOD Ryan and Friends Plus, followed by Roku Channel, and MLB’s owned-and-operated platforms.
Building on the second year of the pocket.watch x MLB Studios partnership and following the fan-favorite 2024 ‘“Ballpark Blast!” special, the series brings 10x the action with kid creators and families covering MLB’s biggest events around the world. The series delivers a mix of behind-the-scenes stadium access, interactive challenges, musical performances and creator-led adventures, reimagining the thrill of baseball for a new generation. Some highlights from the season will include Ryan’s World traveling to Japan for the Tokyo Series with the Dodgers and Cubs, Toys and Colors going on a wild adventure from the San Diego Zoo to Petco Park with the Padres, and Tiger-Trivia with My PB and J hosted by Detroit Tigers pitcher Will Vest.
“Major League Baseball continues to create new ways for young fans to experience the magic and excitement of our great game,” said Dominick Balsamo, MLB SVP of Business Development & Global Media. “Partnering with pocket.watch to produce Ballpark Blast! The Series, perfectly blends the energy of the game with the creativity of today’s most beloved family creators, bringing the fun, community, and inspiration of baseball to kids and families everywhere.”
The series stars pocket.watch kids and family creators with a collective 242 million subscribers across their channels. These include Ryan’s World, Hudson’s Playground, Toys and Colors, Kamdenboys & Kyraboo, Kaven Adventures, KidCity, My PB and J, Papa Jake, Wilson World, Combo Panda, HungryFAM, and Jonathan Warren the Dog. Each creator experiences once-in-a-lifetime ballpark adventures around the world with teams including the Tigers, Cubs, Dodgers, Mets, Diamondbacks, Astros, Giants, Padres, Cardinals, and Blue Jays.
“Last year’s ‘Ballpark Blast!’ special showed us how much kids love being part of the MLB story,” said Amanda Klecker, SVP Marketing and Franchise at pocket.watch. “The excitement and response proved there’s a clear demand from young fans to connect with the game, and pocket.watch is excited for our roster of massive, beloved kids and family creators to partner alongside MLB’s teams and players to inspire the next generation of lifelong fans.”
Major League Baseball is the most-attended league by families with children at home in the US based on Nielsen Scarborough and MRI-Simmons. In addition, baseball and softball combine to have the highest participation among 6-12 year olds of any sport in the United States according to SFIA.
In addition to the series, MLB and pocket.watch are teaming up with Universal Music Group to release Ballpark Blast: Baseball Beats, a companion album featuring original music from the show alongside classic baseball anthems. The album, available everywhere music is streamed, includes Grammy Award-winning family Wilson World’s live performance from Chase Field in Arizona, as well as tracks from creators The Stella Show, Lively Lewis, My PB and J, and Kaven Adventures.
