Three-quarters of BLE attendees hold European buying power
Recent research carried out by the organisers of Brand Licensing Europe has identified more than three quarters (76%) of attendees currently registered for this year’s event have buying power for Europe, almost half (45%) hold the keys to global budgets and 83% have responsibility for UK decision-making.
This means BLE exhibitors can now filter searches by attendees’ domestic, global and geographic regions (EMEA, APAC, LATAM, North America) buying power in the show’s online Event Planner to more precisely target meeting requests.
“We know from talking to our industry on a daily basis, and also during recent focus groups, that it’s key for our exhibitors to easily identify which attendees have buying power in the regions where they do business, and that information can’t always be determined by a company’s or brand’s location,” explained BLE event director Ella Haynes.
“By adding this data to our online Event Planner, BLE exhibitors and visitors can participate in much more meaningful, better targeted meetings. They can also find buyers who operate in regions they are keen to expand in, offering additionally insightful, nuanced conversations.”
Brand Licensing Europe is the only pan-European annual event dedicated to licensing and brand extension. Now in its 26th year, the event runs 7-9 October at Excel London and attracts over 11,000 retailers, manufacturers and brand owners every year.
Over 250 exhibiting companies and thousands of brands from all over the world are already confirmed for the event, the show’s online Event Planner is now open (which lets registered attendees discover properties, connect with exhibitors, request meetings and add conference sessions and networking events to their calendars) and a first look at the agenda, including the Mattel x Amazon MGM Studios keynote, has been unveiled.
Registration is free and open now at www.brandlicensing.eu
