Miraculous and the Jardin d’Acclimatation
Paris’ iconic Jardin d’Acclimatation is proud to announce a major summer spectacular event with the globally celebrated animated franchise Miraculous®, now running through August 31, 2025.
This high-impact activation brings together two leaders in entertainment and experience—the historic Jardin d’Acclimatation leisure destination, a landmark destination in Paris, and Miraculous Corp, the joint venture between Mediawan (Europe’s leading audiovisual studio) and ZAG (the independent animation powerhouse founded by Jeremy Zag). Together, they will deliver an immersive, branded experience for families, fans, and tourists visiting Paris during the peak holiday season.
Now in its tenth anniversary year, Miraculous® is a multi-award-winning global IP broadcast in over 150 countries that has accumulated more than 47 billion views on YouTube and over 40 awards. Its Paris-based storylines and iconic characters, including Marinette – aka Ladybug -, Adrien – aka Chat Noir – and their friends, make it a natural fit for Jardin d’Acclimatation, which welcomes over 2 million visitors annually to its 18-hectare site at the heart of the Bois de Boulogne.
Throughout the summer, the Jardin d’Acclimatation will be transformed into an immersive Miraculous®-themed destination featuring a wide range of branded experiences. The Théâtre Rouge will host five daily screenings of fan-favorite episodes from the globally loved TV series Miraculous – Tales of Ladybug and Cat Noir, each followed by live appearances from the superheroes themselves for photos and autographs. And the park’s signature Speed Rockets, a 400-meter roller coaster of rotations, perilous turns, and top speeds of 45 km/h, become the Miraculous® Rockets, featuring the vibrant colors of Ladybug and Cat Noir. Situated at the entrance to the ride is a life-sized Ladybug sculpture from renowned contemporary artist Richard Orlinski who has become a prominent force in popular culture. The artist and his works are both accessible and impactful, much like the Miraculous series itself, captivating young and old audiences alike around the world
On-site engagement continues with a weekly treasure hunt. Every Wednesday, before the park opens, Ladybug and Cat Noir will hide an exclusive treasure such a limited-edition figurines or collector’s items somewhere in the park with clues to be strategically released on Jardin’s social media. And four professional make-up artists will be on site to recreate the looks of the series’ iconic characters. Additional branding elements—including character cutouts, themed signage, and photo opportunities—will be placed throughout the park, creating a fully immersive universe that reinforces fan engagement and expands the series’ physical footprint. Merchandise will be available at the Jardin store.
This exciting partnership allows Miraculous Corp to bring the brand’s values of courage, creativity, and connection to visitors from around the world in a setting that’s both iconic and immersive. It also represents a key milestone in executing the company’s strategy to develop world-class location-based experiences that deepen fan engagement and expand the brand’s global footprint.
