Care Bears and Universal Pictures Launch Wicked: For Good Limited-Edition Plush Collection
In celebration of Universal Pictures’ Wicked: For Good coming to theaters November 21, Care Bears and Basic Fun! have partnered with Universal Products & Experiences to unveil a limited-edition plush collection that brings these two worlds together for the first time.
The collection reimagines five beloved Care Bears characters as unforgettable figures from Wicked: For Good: Love-A-Lot Bear™ as Glinda, Good Luck Bear™ as Elphaba, Grumpy Bear™ as the Wicked Tin Man, Funshine Bear™ as the Scarecrow, and Tenderheart Bear™ as the Lion. Each plush features rich design details with themed belly badges, such as the Lion’s amazing whiskers, the Tin Man’s impressive armor, and Glinda’s sparkling tiara, bringing this crossover to life in imaginative and collectible form.
Standing at 14-inches tall in a two-pack featuring Love-A-Lot Bear™ as Glinda and Good Luck Bear™ as Elphaba (MSRP $29.99), along with fun-size 9-inch individual versions of all five characters (MSRP $12.99 each), these cute plushies are the perfect companions for thrilling adventures. The collection will be available for purchase on Amazon.com and at other North American retailers this Fall.
“Care Bears have always stood for love, kindness, and emotional expression, values that align with the heart of Wicked: For Good,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment. “This collaboration brings two legendary properties together in a way that feels both meaningful and emotionally true to who they are.”
“It’s heartwarming to see Wicked: For Good’s iconic characters reimagined through the lens of Care Bears,” said Rafa Macias, Executive Vice President, Global CPG Commercial Officer, Universal Products & Experiences. “Both brands have passionate, multi-generational fan bases, and this collaboration invites them to celebrate Wicked: For Goodtogether.”
“At Basic Fun!, we are always looking for innovative ways to connect storytelling and play through product,” said Lisa Doiron, Vice President of Global Brand Marketing at Basic Fun! “This collaboration allowed us to design a one-of-a-kind plush collection, rich in delightful character details and filled with heart.”
