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Pinkfong Unveils First Official Font to Celebrate 10 Years of Baby Shark

Pinkfong Unveils First Official Font to Celebrate 10 Years of Baby Shark

The Pinkfong Company, the global entertainment company behind Baby Shark, has unveiled the Pinkfong Baby Shark Font, a new official typeface commemorating the 10-year anniversary of Baby Shark.

Over the past 10 years, Baby Shark has become one of the most recognizable and beloved family IPs in the world — available in 25 languages across 244 regions, and earning four Guinness World Records, including the most-watched video on YouTube and the first to surpass 10 billion views.

In appreciation of a decade of love and support from fans worldwide, The Pinkfong Company developed the Pinkfong Baby Shark Font, an exclusive typeface designed to highlight the character’s legacy and expand its global reach. The font provides a joyful, creative experience for fans of all ages.

The font supports 9 languages — English, Spanish, French, Portuguese, German, Italian, Indonesian, Vietnamese and Korean — and features an extensive set of 13,200 characters to support diverse global communication.

The design draws inspiration from Baby Shark’s dorsal fin and the iconic “doo doo doo doo doo doo” melody, blending bold shapes and rhythmic forms to reflect the brand’s playful identity. It also features a unique set of icons including the signature Pinkfong Baby Shark star. Whether for documents, fan art, social media posts, or creative projects, the font offers a new, expressive way for fans to add charm and personality to everyday communication.

The Pinkfong Baby Shark Font is now available as a free download for both personal and commercial use on the official website, offering fans a new way to connect with the Baby Shark universe in their daily lives.

This font release is part of Baby Shark’s 10-year anniversary campaign, “10 Years of Everyday Fun,” which celebrates the milestone through global initiatives including special exhibitions at Focus Art Fair New York and family events in major cities worldwide. With new content and experiences rolling out throughout the year, Baby Shark continues to connect with fans around the world in meaningful ways.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com