IPX Appoints Big Picture for BT21

IPX, a global character brand is expanding its charter IP business expertise and global influence by offering engaging IP experiences for wide range of audiences as appointed Big Picture Licensing to support and represent BT21 as an introducer agent model to find and secure innovative new licensing partners on for the UK & Eire market as well as multi-territory and EMEA region across all consumer product categories. 

BT21 is a character IP created by IPX (LINE FRIENDS) globally loved by the youth and the youthful at heart. Debuting in 2017, BT21 is a groundbreaking character IP co-created by IPX and global boy band BTS. The launch of BT21 characters is significant as it marks the first time in the history of the character industry that all the members of a group have actively participated in the entire process of creating unique characters. BT21 has persistently worked on reaching consumers by collaborating with a diverse pool of global and local brands. Strongly supported by Millennials and Gen Z around the world, BT21 continues to expand its presence through various platforms. 

Dan Frugtniet, MD & Founder at Big Picture Licensing, comments: “Big Picture Licensing are very excited to be working with IPX on their digital powerhouse property BT21, the global trend for ‘kawaii’ IP continues to grow and we are excited to support to bring BT21 back by to the UK & Eire as well as multi-territory and EMEA licensing opportunities across all product categories for this beautiful property & its special target demographic to-market. We are all aligned as it is very refreshing to work on such an innovative, cool and unique IP dripping with cultural references and Gen M & Z appeal. We cannot wait to get started!”