The Smurfs TM Vitamin Candy Collaboration Launches in Ukraine

Art Nation Licensing announces a new strategic partnership between the world-renowned brand The Smurfs and Ukrainian confectionery brand Vitamin Candy by Alex-IS. Together, we’ve created a fun, delicious, and wholesome line of fruit pastilles designed especially for children.

Our Mission

The goal of this collaboration is to help kids make better snack choices — natural treats that boost both energy and well-being. With their message of joy, friendship, and healthy living, The Smurfs are a perfect match for the Vitamin Candy philosophy: crafting sugar-free products that preserve the natural goodness of vitamins and nutrient

Olena Nekhotse, CEO of Art Nation Licensing:
“We’re thrilled to co-create this delicious and healthy product with Vitamin Candy and The Smurfs. This partnership makes it easier for kids to choose better snacks — and gives the brand a boost in affection and visibility among young fans. The timing is perfect, too, with the global release of the new Smurfs feature film this summer. We believe this is just the beginning of a successful and long-lasting collaboration.”

Svitlana Hotovtseva, Commercial Director of Vitamin Candy:
“Our mission has always been to create delicious, healthy products for both children and adults. Teaming up with an international icon like The Smurfs brings new excitement and attention to our candies. Such collaborations inspire and empower Ukrainian businesses to grow and reach new heights.”