The Love Is… story set to be produced
MPower Brands has brokered a deal that will see the Love Is… story come alive on screen. Gutsy Pictures is bringing to life the love story behind the iconic Love Is… comics. This project is a collaboration with Stefano Casali, son of Kim Casali, the creator of the legendary brand. For the first time ever, Kim’s extraordinary Cinderella-like journey from the distant corner of the world to unexpected fame unfolds in a captivating mini-series. It is inspired by true events, blending live-action with enchanting animations.
“We are very excited to be collaborating with Gutsy Pictures to bring this story to the screen,” says Stefano Casali, Director of Minikim Holland B.V.. He continues, “This story with all it’s twists and turns will deliver the long awaited back-story of how the Love Is… illustrated notes came to be and the history that followed.”
Follow the story of Kim, a young woman from New Zealand, whose love notes to her dashing Italian soulmate Roberto, grew into the globally adored brand, Love Is…. It all began with tender expressions of affection in the form of small, simple drawings and personal sentiments. They quickly captured the attention and affection of audiences worldwide, igniting a phenomenon beyond Kim’s wildest dreams. But in the middle of the soaring success, tragedy strikes; this is a story of love, success, loss and strength.
The success of Love Is… can be traced to its broad loyal fanbase from all walks of life whom can be found in all corners of the world. The brands success is evidenced by the breadth and popularity of licensed products including apparel, stationery, greeting cards, games and gifts as well as the sensational collaborations with brands such as Dsquared, Gaëlle Paris and Anya Hindmarch.
“This mini-series will remind people about the value of the Love Is… brand for many more generations to come,” says Monique Beck, founder and CEO of MPower Brands. “Just like so many of you out there, we cannot wait to see this extraordinary story of love come to life!”
