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Yu-Gi-Oh! Set to Sparkle

Yu-Gi-Oh! Set to Sparkle

Yu-Gi-Oh!, the anime inspired Trading Card Game and subsequent multi-series anime entertainment brand, has announced it is expanding into a new product category: artisanal sparkling water.

The new Yu-Gi-Oh! sparkling flavored waters are being brought to market through Taiwanese company Y.H. B. Biotech’s “Ocean Bomb” brand of child-friendly sparkling waters, featuring a variety of fresh, fruity flavors and free from caffeine. The individual canned sparkling waters will be packaged with the likenesses of Yu-Gi-Oh!’s most popular characters.

The announcement was made today by Jennifer Coleman, Vice President of Licensing and Marketing, Konami Cross Media NY, Inc.

“Just when Yu-Gi-Oh! fans think they’ve seen it all, we’re excited to open our phenomenal anime property to the specialty beverage product category for the first time,” said Coleman. “Available to consumers in North and South America, the European Union and the United Kingdom, YHB’s Ocean Bomb canned sparkling flavored waters will be sold through specialty stores focused on the food and beverage category.”

 Y.H.B. Biotech executive En En added: “We have had tremendous success in packaging our refreshing flavors of sparkling waters with likenesses from Sailor MoonDragon Ball Super and other popular anime properties. Yu-Gi-Oh!’s dominance in the global marketplace for over 25 years will be a tremendous boost in bolstering consumer awareness and introducing the Ocean Bomb product line to new markets throughout the Americas, Europe and the UK. It’s a wonderful partnership and growth opportunity for both Ocean Bomb and Yu-Gi-Oh!

Yu-Gi-Oh! Sparkling water will be launched in Q2 of 2025 with flavors inspired by fan favorite characters and monsters. The sparkling water will be available in North America, European Union, the United Kingdom as well as Central and South America. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com