New Collaborations for Betty Booop
Global Icons and Fleischer Studios, owners of beloved icon Betty Boop and several other classic animated cartoon characters, have announced several new licensing collaborations for the beloved Queen of Cartoons, including launches for stylish new apparel and accessories. In addition, vibrant new character art will be unveiled for licensees at this year’s International Licensing Show in Las Vegas.
This summer, Volair, well-known for their popular pickleball paddles and accessories, will debut a new collection of gear and apparel featuring Betty Boop. Recognized for their support of the growth of pickleball and its community, Volair’s paddles are designed to withstand both intense pro matches and casual pick-up games.
The spring launch of apparel and accessories from Steady Hands features T-shirts, bags, sweaters, and cardigans, and marks the first collaboration between Betty Boop and the clothing brand. The collection will also feature other classic Fleischer Studios characters, including Pudgy, KoKo, and KoKo Ghost. Based around pale colors, soothing tones, and relaxed vibes, Steady Hands was founded in 2017 with the goal of inspired, meticulously designed pieces that hold their own unique nature.
The excitement continues with BOOP! The Musical, which recently made its Broadway debut at the Broadhurst Theater in New York City. The show follows Betty as her dream of an ordinary day off from being a super-celebrity in her black-and-white world leads to an adventure of color, music, and love in New York City – one that reminds her and the world, “You are capable of amazing things.” The fun-for-the-whole-family musical is, as one prominent critic put it, “joyous, spectacular, a creative wonderland!”
This past year, Betty Boop has kept fans entertained with a number of highly successful and viral collabs, including cosmetics and accessories with popular beauty brands Glamlite and Beauty Creations, apparel collabs with Market Studios and Bella Doña, and a paperback edition of the bestselling book Betty Boop’s Guide to a Bold and Balanced Life (Skyhorse Publishing) that was released in March and is in its second printing.
