Surge Brands and Romano’s Macaroni Grill Team Up
Surge Brands has announced it has been appointed the exclusive worldwide licensing agent for Romano’s Macaroni Grill. Through this strategic partnership, Surge Brands will launch a comprehensive global licensing program designed to bring the restaurant’s beloved Italian heritage and signature hospitality into new product categories and markets.
Romano’s Macaroni Grill, known for its scratch-made Italian cuisine, warm hospitality, and rich cultural traditions, has captivated guests for over 35 years with its signature blend of authenticity, generosity, and celebration. Inspired by founder Phil Romano’s vision of recreating the comforting experience of an Italian family meal, the brand continues to set itself apart with experiences that are both engaging and delicious—from open kitchens and honor system wine to lively opera-singing servers.
“Our brand is built on the principle that hospitality and great food bring people together,” said Jason Kemp, CEO of Romano’s Macaroni Grill. “We’ve created a dining experience that feels like home, and now we’re excited to extend that warmth, tradition, and quality into new lifestyle categories through this partnership with Surge Brands. It’s about capturing that full-sensory Italian experience—anywhere and everywhere.”
The licensing program will explore a variety of product categories, including fresh and frozen food, meal kits, kitchenware, home and tabletop décor, and other consumer goods inspired by Macaroni Grill’s core values: authenticity, comfort, and connection. Surge Brands will leverage the restaurant’s distinctive brand assets—from its celebrated honor wine system and rosemary bread served with imported olive oil, to its inviting ambiance modeled after classic Italian gatherings—to inspire product innovation that resonates with loyal fans and new audiences alike.
“We are thrilled to welcome Romano’s Macaroni Grill to our brand portfolio,” said Ari Freedman, Vice President of Licensing at Surge Brands. “This is a brand with powerful consumer equity and rich storytelling potential. By extending its charm and culinary credibility into new product lines, we have the opportunity to create something truly unique in the licensing world—products that feel like a dinner party in Tuscany, with all the flavor and fun that Macaroni Grill is known for.”
Surge Brands will be presenting Romano’s Macaroni Grill to potential partners at the upcoming Licensing Expo (booth #G108).
