Beanstalk and NEXT Forge Strategic Partnership for Cath Kidston
Beanstalk has announced a new strategic partnership with NEXT, the British multinational clothing, footwear and home products retailer that owns Cath Kidston, the iconic British lifestyle brand known for its nostalgic prints and vintage-inspired charm. Beanstalk will extend the brand into new licensed categories across North, Central and South America, Australia, New Zealand and South Africa.
The Cath Kidston brand is entwined with British culture. Taking classic items and reimagining them with a smile, the brand has a unique niche in contemporary fashion and home culture. Its hallmark patterns evoke a sense of comfort and nostalgia that is clearly recognizable and strongly resonates as a relevant lifestyle brand today.
Beanstalk will drive the expansion of Cath Kidston into multiple product categories through licensed partnerships with manufacturers as well as direct-to-retail activations. Categories include adult and children’s apparel, accessories, sleepwear, home décor, furniture, tabletop, bedding, bath, pet, health and beauty, among other categories.
“We are thrilled to be working with Cath Kidston, one of Britain’s best-loved brands, to extend it into beautifully designed products that are rooted in whimsy, optimism and warmth,” said Allison Ames, President & CEO, Beanstalk. “Unlike many fashion and home brands, Cath Kidston extends far beyond these areas—it is an entire lifestyle with cross-generational appeal. Its British identity is especially appealing, both domestically and internationally. We look forward to collaborating with the Cath Kidston team at NEXT to continue to build the Cath Kidston brand and carry its story forward.”
A spokesperson for NEXT said, “We are excited to be partnering with the talented team at Beanstalk. Their expertise, ambition and exceptional reputation truly stands out and we are looking forward to collaborating with them.”
Beanstalk will be presenting Cath Kidston to potential partners at Licensing Expo 2025.
