Yoobi and SmileyWorld Bringing Exclusive Partnership to Target
Kid’s lifestyle brand dedicated to emotional expression, SmileyWorld® and Yoobi Global LLC, a mission-based brand creating fun, colorful, and premium quality kids school supplies, have collaborated on a new range, with the goal of bringing together two brands that celebrate positivity, creativity, and individuality in each and every school day. The collection is designed to empower each student to make their mark by helping them bring creativity to all parts of every class.
The collection, launching on June 17, 2025, features 44 products including pens, pencils, notebooks, pencil cases, keychains, stickers, activity sets, planners, binders, and lunch bags, available exclusively on Target.com and at Target stores nationwide. Aimed at inspiring Gen Z and Gen Alpha audiences to express themselves, the products feature Yoobi’s bold designs and SmileyWorld’s icons, ensuring that each and every child starts their day with a smile.
“We could all use a little more joy — and this exciting collaboration with SmileyWorld is guaranteed to bring big smiles and good vibes all around!” said Ido Leffler, co-founder and CEO of Yoobi. “Our purpose at Yoobi is to create fun and bright school supplies that make a big difference for kids in need. The new Yoobi and SmileyWorld line brings together iconic nostalgia and fun school essentials to inspire creativity and playfulness in the classroom and at home with our first ever decor and furnishing pieces.”
Janet Martin, CPO for Lifestyle Consumer Products at The Smiley Company, said, “We’re absolutely thrilled to have worked on a SmileyWorld collection with Yoobi to create high-quality school products that bring a smile to each and every child. We’re excited to see children across North America, celebrate their individuality and self-expression, something that is incredibly important to our SmileyWorld mission.”
Yoobi, renowned for its high-quality, functional, and design-forward supplies, donates an essential school item to a classroom in an underserved community with every qualifying purchase and will continue to do so for the entirety of the SmileyWorld collection, helping to spread smiles and support education in every community. To date, Yoobi has donated school supplies to kids in need for 11 years and counting with 96,965,016 products donated to over seven million children across the U.S.
The Yoobi and SmileyWorld collection will be available exclusively at Target stores across the U.S. and Canada and on Target.com. For more information, please visit Yoobi.com.
