WildBrain CPLG to Rep Hasbro Franchises in France

WildBrain CPLG continues to grow its relationship with Hasbro, a leading games, IP and toy company. Announced today, WildBrain CPLG has added France to its representation of Hasbro’s portfolio of iconic brands, including PEPPA PIG, MY LITTLE PONY, TRANSFORMERS, NERF, PLAY-DOH, DUNGEONS & DRAGONS, MAGIC: THE GATHERING, and all Hasbro Games brands, including MONOPOLY, CLUEDO, TWISTER, and TRIVIAL PURSUIT.

Building on WildBrain CPLG and Hasbro’s longstanding five-year partnership, the new France representation expands WildBrain CPLG’s existing representation of Hasbro’s portfolio in Italy, Central and Eastern Europe, Benelux, the Nordics, Turkey, and India, managing all key merchandising categories, including apparel and accessories, arts and crafts, homewares, food and beverage, health and beauty, electronics, pet supplies, toys, and more.

Pau Pascual, SVP, Commercial, the UK, Europe and the Americas, WildBrain CPLG, said: “Our well-established relationship with Hasbro is built on the strong foundations of our ‘glocal’ expertise—global strategy and local execution—which enables us to forge best-in-class licensing programmes. The addition of France to our representation is testament to the success we’ve had to date in bringing these beloved brands to life for fans in EEA, Turkey and India. It continues to be a hugely exciting year for Hasbro’s franchises, with the recent announcement of the new addition to PEPPA PIG’s family arriving in June, and MONOPOLY’s 90th anniversary celebrations, and we’re looking forward to exploring new opportunities ahead.”

Marianne James, Senior Vice President, Global Licensing at Hasbro, said: “Over the past five years, our work with WildBrain CPLG has been instrumental in expanding the reach and resonance of Hasbro’s portfolio across EEA, Turkey and India. Their deep market insight, extensive network and strong local execution make them an invaluable partner. Extending our relationship to include France is a natural next step, and we’re confident it will unlock even greater potential for our brands and foster lasting consumer connections across new categories and markets.”

Multiple new licensing collaborations across EEA, Turkey and India

A range of exciting new licensing collaborations for Hasbro brands brokered by WildBrain CPLG have launched or been signed in EEA, Turkey and India in recent months. A new partnership with top Italian fashion retailer Tezenis has seen the launch of TRANSFORMERS and MY LITTLE PONY apparel collections, including T-shirts, pyjamas, underwear, socks and more, available in over 895 Tezenis stores. Italian streetwear brand Octopus has launched an original, cutting-edge line of apparel for fans of MAGIC: THE GATHERING, while Intimissimi Uomo has released a MONOPOLY collection, including pyjamas and underwear across its 464 stores, with customers also receiving an exclusive Monopoly gift upon purchase.

In further European collaborations, Netherlands-based Bestron has launched a PEPPA PIG Waffle Maker for young fans, available across Europe, and MEPAL has launched a brand-new collection of kids’ homewares, including lunchboxes, dinnerware, storage boxes and drinking cups, featuring PEPPA PIG’s expanded family.

In CEE, Smyk has released an adorable PEPPA PIG apparel collection for babies and toddlers, and is set to launch its first LITTLEST PET SHOP product range this autumn. Sinsay’s latest PEPPA PIG apparel and accessories for kids also hit the shelves, with a new MY LITTLE PONY retro collection for teens and young adults to be unveiled soon. A collaboration with CCC sees the release of FURBY and LITTLEST PET SHOP footwear and accessories in autumn, while an expanded PEPPA PIG puzzle range from Trefl, featuring PEPPA’s new sibling, is set to launch this year.

In the Nordics, Name-it has launched a TONKA apparel collection, while a continued successful partnership with Ceren in Turkey sees an extension of its PLAY-DOH range in 2025. India’s The Souled Store launched a highly anticipated TRANSFORMERS sneaker collection, showcasing iconic characters Bumblebee and Optimus Prime, while Karma Solutions added a PEPPA PIG ‘The Magic Juice Machine’ to its popular toy line.

To find out more about licensing opportunities for Hasbro’s iconic portfolio of beloved franchises in France, visit the WildBrain CPLG team at France Licensing Day, taking place on 1 July 2025.