Visional Pop Partners with Malaysia’s Niko Studio to Launch Animated Sensation Bichi Mao in North America 

Visional Pop, an entertainment company dedicated to building creator-led IP into global franchises, today announced a strategic partnership with Kuala Lumpur–based Niko Studio, the creative powerhouse behind the hit animated character Bichi Mao. Together, the companies will introduce Bichi Mao to audiences across North America, marking the character’s first major international expansion. 

Already a household name in Malaysia and Southeast Asia, Bichi Mao has become a pop culture phenomenon through high-profile collaborations in 2025, including national restaurant chains and fashion and beauty lines across Malaysia. With an ever-growing fanbase, the character is now poised to make its mark on the global stage. 

Through this partnership, Visional Pop will leverage its expertise in market entry, franchise building, and consumer engagement to establish Bichi Mao in North America. Plans include a dedicated content strategy tailored for regional audiences and the launch of a new line of consumer products designed specifically for the market. 

“Niko Studio has created a character with incredible charm and cultural resonance in Bichi Mao,” said Benjamin Grubbs, Director of Visional Pop. “We see tremendous opportunity to introduce this unique IP to North America and grow a passionate new fan community. This collaboration exemplifies our mission to support creator-driven properties and scale them into global franchises.” 

“We are thrilled to partner with Visional Pop to share Bichi Mao with fans in North America,” added Wee Lim, Co-founder of Niko Studio. “Their deep expertise in developing creator-led IP and understanding international markets makes them the perfect partner. Bringing Bichi Mao to a global audience has always been our dream, and this partnership brings us one step closer to making that dream a reality.” 

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