Viral YouTube Sensation Skibidi Toilet to Expand Global Footprint
Invisible Narratives, the first-of-its-kind Tra-Digital Studio that uniquely bridges traditional entertainment with the creator economy, has announced it has selected Global Merchandising Services, an award-winning music, celebrity, and lifestyle merchandising company to lead Skibidi Toilet’s expansion across global retail and consumer products.
Invisible Narratives and Global Merchandising Services will work to further grow the brand across key business sectors, including ecommerce, Amazon, worldwide retail and licensing. Global Merchandising Services has been appointed as one of the Master Licensees for Skibidi to design, manufacture and distribute apparel and accessories to retailers worldwide. Additionally, the agency holds sub-licensing rights across a broad range of categories, including footwear, loungewear, home furnishings, stationery, back to school, arts & crafts, travel, sporting goods, and outdoor products. Backed by Global’s expansive licensing network and Invisible Narratives’ leadership in building Skibidi into a multi-platform franchise, new products will begin rolling out in 2025 to further amplify the brand’s global retail footprint.
From the series’ explosive origins on YouTube to becoming a cultural phenomenon, Skibidi Toilet has captivated Generation Alpha with its innovative storytelling and immersive universe. With over 45 million subscribers on its main channel and the Skibidi Creator Alliance network boasting over 110 million subscribers collectively, the series has garnered over 36 billion views and solidified its place as a defining digital IP.
“What Boom! did with Skibidi Toilet tapped into something real and unfiltered,” said Adam Goodman, CEO of Invisible Narratives. “We used our collective franchise experience to turn that viral energy into lasting IP. Now with Global handling merchandising, we’re not just giving fans what they want—we’re creating new ways for them to engage.”
“In partnership with Invisible Narratives, we’re thrilled to take Skibidi to the next level as a retail powerhouse,” said Benny Lindstrom, CEO, Global Merchandising Services. “We see Skibidi not just as a viral sensation but as a transformative franchise that connects with younger audiences in an unprecedented way. Our goal is to create engaging products that reflect the boundary-pushing energy of the series.”
The Skibidi Toilet series, created by YouTube sensation Boom!, launched in February 2023 and has since amassed a colossal global fanbase. The surreal and action-packed story follows an alternate reality where humanity battles Skibidi Toilets—powerful humanoid toilet hybrids—while relying on the Alliance, a coalition of android warriors, to save the day. With its distinct narrative style and groundbreaking creator community, Skibidi Toilet has become a cultural juggernaut and one of the most recognized digital series worldwide.
