The Van Gogh Museum and Floral Street Fragrances Extend Partnership

The Van Gogh Museum and Floral Street Fragrances have confirmed they will be continuing their partnership for a further term as fragrances Sunflower Pop and Sweet Almond Blossom continue to be successful within the ever-increasing range from the disruptive, independent, sustainable and trailblazing British brand.

New introductions in 2025 have already included the launch of a perfume mist within the Sweet Almond Blossom range designed to be worn alone or to power up its matching eau de parfum with further exciting product development planned into 2026.

‘We are absolutely delighted and excited to be continuing our incredible collaboration with the Van Gogh Museum for a further term’ said Michelle Feeney, Founder of Floral Street Fragrances‘ ‘both scents continue to be top sellers across our collection and we remain both proud and honoured to be able to broaden the reach and story associated with Vincent’s artwork across our beautiful, award winning products’ she added. Jacqueline van Diessen, Head of Group Commerce at the Van Gogh Museum, continued with ‘We still see this collaboration as a prime example of how we approach our licensing strategy, balancing commerce and sustainability. There is a clear synergy between the importance of storytelling and authenticity, perfectly aligned with delivering beautifully crafted products by a licensee who shares many of our values.’

Products are available at floralstreet.com and major retail & e-tail partners, including John Lewis, Marks & Spencer, SpaceNK, Sephora, Boots and the Van Gogh Museum shops.