Teddy Mountain Signs New Licensing Partnership for Piney: The Lonesome Pine

Teddy Mountain LLC., the world’s largest wholesale supplier of DIY (do-it-yourself) plush products, has signed a global licensing partnership to create and distribute fully stuffed and DIY branded plush toys featuring characters from Haylett Entertainment’s Emmy Award nominated animated holiday special Piney: The Lonesome Pine.

These new branded plushies will be available direct-to-consumers at mass market and specialty retailers. Teddy Mountainwill showcase the plush products to its wholesalers through its expansive distribution network in North America, UK, EU, and The Emirates as well as in Latin America. 

Piney: The Lonesome Pine, based on the book The Lonesome Pine, by Jane Bakerink, is the charming tale of Piney the Pine Tree, a talking pine tree who has only one wish: to become a special Christmas tree for a little girl named Georgie. At its heart, Piney: The Lonesome Pine is about celebrating what makes each of us special and unique, and reminding us that we all have a place in this world.

Featuring an all-star cast, including Jonathan Pryce and Simon Pegg, Piney: The Lonesome Pine launched in 2020 on Disney Junior, Disney Channel and year-round on Disney Now.  During its run on Disney, Piney consistently rated in the top 50 cable originals and was Disney Junior’s #1 rated show on Christmas Eve 2022. In the U.S. Piney is currently available on Apple TV, YouTube and iTunes.

Since its launch, the film has become an animated holiday classic, seen in over 70 countries and territories and available in eight languages. CAKE Entertainment & Distribution represents Piney: The Lonesome Pine for global distribution. The picture book, Piney: The Lonesome Pine, A Holiday Classic, written by Jane West Bakerink, is a new adaptation based on the movie and has been published by Running Press Kids, a subsidiary of Hachette Book Group. Piney is also a Tonie figurine — allowing children to listen to his story on the award-winning Toniebox audio system.

“Piney has always been about spreading joy, kindness, and holiday magic, and teaming up with Teddy Mountain feels like the perfect match,” said Jane West Bakerink, creator and author of Piney.  “They are truly wonderful people with such creativity and heart, and I couldn’t be more excited to share this journey with them.”

Following Teddy Mountain’s recently announced licensing agreements with Zoonicorn and Canticos, this new partnership represents a further expansion of Teddy Mountain’s portfolio of licensed plush products and extends the company’s recent initiative to license and distribute IP from valued third party partners. 

“The market response to our initial licensed products has been overwhelmingly positive, reinforcing our belief that this new strategic initiative is the right direction for our company, and underscores our commitment to become the industry’s number one source for plush toys,” said Pat Shirkey, President of Teddy Mountain. “Partnering with beloved brands like Piney: The Lonesome Pine also further illustrates our commitment to aligning with partners that share our culture, values and commitment to making a meaningful difference for children and families.”