Redibra heads to LicensingCon 2025
Redibra, a pioneer in the brand extension market in Brazil with over 60 years of experience, confirms its participation at LicensingCon 2025, the largest licensing trade show in Latin America, taking place on August 27th and 28th in São Paulo.
David Diesendruck, our CEO and VP of ABRAL (the Brazilian Licensing Association), comments: “The Brazilian Licensing Show, LicensinCon, starts today in Sao Paulo. According to Abral, the local licensing association, retail licensed sales generated US$ 5 Billion in 2024. At the show, a record breaking 48 exibitors are present showing the growth and potential of the local industry. Major increase coming from the F&B, H&B and LBE categories. For Redibra, the show is an opportunity to strengthen its solution focused positioning presenting its licensing, consulting, experiences and content services.”
This year, Redibra’s presence is guided by the theme “Creating Connections, Emotions, and Memories”, highlighting how licensing goes beyond products to build meaningful experiences that bring brands and people closer together.
One of the highlights is the launch of Redibra Experiences, a new business division focused on Location-Based Entertainment (LBE) in Brazil. The initiative aims to connect brands and consumers through immersive attractions, interactive exhibitions, and themed spaces. The goal is to expand licensing into live experiences, creating deeper and more meaningful connections with audiences. “With Redibra Experiences, we want to transform brand stories into unforgettable destinations,” says David Diesendruck, CEO of Redibra.
During the event, Redibra will promote a variety of special activations featuring some of the agency’s most iconic brands, such as Netflix, Nintendo, Spin Master, Galinha Pintadinha, Care Bears, Bravado, Luccas Neto, and Chevrolet.
Redibra also reinforces its position as a comprehensive brand extension partner through four business verticals:
- Licensing: development and management of licensing programs for global and local brands;
- Experiences: immersive and location-based entertainment projects;
- BEAT (Brand Extension Action Tool): consulting services for companies entering or expanding in the brand extension market;
- Content: educational initiatives such as courses designed for professionals who want to specialize in licensing and brand extension.
With a proven track record and a diverse portfolio, Redibra continues to shape the future of brand extension in Brazil. Visit us at LicensingCon 2025 and discover how we can build stories, connections, and opportunities together.
