New Love Island Collection from Casely

ITV Studios announced a new licensing partnership with leading tech accessory manufacturer and retailer, Casely. The Love Island-themed collection will include phone cases, ear bud cases, charging accessories and more, and will be distributed in the US and Canada.

Launching Summer 2025 to coincide with Love Island USA’s Season 7, Casely’s collection will feature artwork inspired by the show’s signature aesthetic, and will be sold on Casely’s website (getcasely.com) as well as through other e-commerce and specialty retailers.

The deal was brokered by Richard Oren, President of New York-based licensing consultancy Brand Equity Solutions LLC.

“As fans of Love Island know, phones play an integral part in the action for our Islanders,“ said Christina Lima, VP of Brand Licensing at ITV Studios. “When someone receives a text, we know something surprising is going to happen. It just makes sense to develop a phone accessories line for Love Island, and we’re excited to be working with Casely, a leader in the category, to give fans another way of engaging with their favorite show.”

Mark Stallings, CEO of Casely, added “We’re thrilled to be working with the Love Island brand. We know our consumers are also big fans of the show, and the brand’s aesthetic will translate perfectly to a phone accessories line. This is an ideal partnership for us.”

Love Island debuted in the UK in 2015, and has since expanded into multiple international markets, including the U.S., Australia, and key European territories, solidifying its status as one of the world’s most successful reality TV formats. The brand continues to drive massive digital engagement and strong consumer demand for lifestyle products.