Korea’s Most Laid-Back Icon Roars Toward Global Licensing

MUZIK TIGER is a lifestyle character brand from South Korea. Represented by a chubby, introverted, and unmotivated tiger (“Muzik” means “unemployed” in Korean), the brand has achieved over 250 licensing deals in Korea, Japan, and China, and over $60M USD in estimated revenues from 2021 to 2024.

The brand’s core strengths lie in three key factors: an animal that is both synonymous with Korea and beloved across Asia; a slightly sarcastic yet hopeful tone reflecting the Millennial mindset; and a minimalistic design that appeals to all generations.

A licensing and merchandising success in East Asia, we aspire to expand to the North American, Latin American, and European market to become a mainstream icon for introverts worldwide. Quite an ambitious feat for the so-called “unemployed tiger”!