Imagination Gaming Appointed for Matchify
In a deal brokered by Big Picture Licensing, PikyKwiky, the creator of the popular playing card game Matchify have appointed Imagination Gaming to represent and manage the gaming property on a global basis. Imagination Gaming will manage the existing nine different Matchify themes in the product line as well as developing new themes to bring to-market which will include new licensed versions.
Matchify is an award winning, family-fun playing card game of fast-paced speed and reaction where the kids will often beat the adults (no matter how hard they try to win!). The game has a global appeal as the images and icons are universally understood and recognised by kids from 5yrs upwards for the 2-8 players. The players make cognitive links between images and icons which have been demonstrated by psychologists to help kids (& adults!) brains develop cognitive skills and their creative thinking with the association patterns within the gameplay.
Imagination Gaming is an entrepreneurial global consumer products and entertainment company with offices and distribution in North America, United Kingdom and Australia. As proven innovators and brand builders with over 25 years of experience in entertainment across all media platforms and with distribution in 85,000 retail doors worldwide, Imagination works with the top licenses and products in multiple segments of the market.
Will Stewart, MD at Imagination Gaming comments: “We are incredibly excited to be partnering with PikiKwiky to take Matchify to the next level on a global scale. Matchify is a brilliantly engaging and educational game that perfectly aligns with our mission to create and distribute innovative, high-quality gaming experiences. We see tremendous potential in expanding its reach, developing new themed versions, and introducing licensed editions that will further enhance the gameplay experience for families and players of all ages. With our expertise in brand building and distribution, we look forward to making Matchify a household name worldwide.”
Zak Jaroucheh, MD at PikiKwiky, comments: “We are beyond thrilled to have Imagination Gaming as our global partner for Matchify. Their passion for innovative and engaging gameplay makes them the perfect fit to take Matchify to the next level. Our mission has always been to bring families and friends together through fun and exciting gameplay, and with Imagination Gaming’s expertise, we are confident that Matchify will reach homes across the world, creating unforgettable moments of joy and connection.”
Dan Frugtniet, MD at Big Picture Licensing, comments: “Imagination Gaming are the perfect global partner for Matchify as the gaming brand embarks on the next phase of its journey to bring the full range of its themes along with new licensed IP versions to-market. We have loved Matchify ever since we first played it and how much fun it is for kids and adults alike in a fun and inclusive play-pattern where there is never a dull moment. Matchify has that perfect blend of addictive gameplay and cognitive learning and development for players.”
