Hidden Pigeon Company Secures Agreements with 20 New and Continuing Best-in-Class Licensees
Hidden Pigeon Company at Licensing Expo 2025, May 20-22, at the Mandalay Bay Convention Center, Las Vegas – Retail Monster Booth, #R192
Hidden Pigeon Company (HPC), the company co-founded by #1 New York Times bestselling author and illustrator Mo Willems along with RedBird Capital Partners and Stampede Ventures, has announced it has secured 22 new licensees and contract renewals for popular Mo Willems character brands like The Pigeon, Elephant & Piggie and Knuffle Bunny for a broad assortment of branded products, experiences and live events. The multi-year agreements cover a wide range of product categories available across the U.S. and Canada, including: apparel & accessories; home & bedding; publishing; toys; stationery, gift & party supplies, some secured in partnership with HPC’s global licensing agent, Retail Monster. Additional categories include experiences such as live events, location-based entertainment (LBE) & promotions; and publishing. All of the agreements will help create many more opportunities for fans to interact with their favorite Mo Willems characters in exciting new ways. HPC will be at Licensing Expo, May 20-22, at the Mandalay Bay Convention Center in Las Vegas with Retail Monster at booth #R192.
“Mo Willems characters are so well-loved by fans of all ages and we’re very excited to grow our partnerships,” said Tori Cook, SVP Franchise Management, HPC. “We are looking forward to working with all our partners to bring exceptionally fun products and experiences to market and expand on the creativity and serious silliness that Mo Willems characters bring to kids and ‘former kids’ alike.”
New HPC licensees for Mo Willems character brands The Pigeon, Elephant & Piggie, and Knuffle Bunny, and beyond include:
- Berkshire Fashions: Kids cold weather, headwear, hosiery sets, lanyards, rainwear, umbrellas, and zipper pulls
- CAMP: LBE for character meet & greets for Elephant & Piggie, including DIY “Piggie’s Slop” Slime Activity (Elephant & Piggie)
- Centric Brands: Sleepwear & accessories, including kids and adult sleepwear and hosiery as well as bath & body products
- Changes: Apparel & accessories, including adult t-shirts, sweatshirts, tank tops, sports jerseys, jackets, shirts, socks, and headwear
- Cottage Door Press: Luna Storytime Projector (Unlimited Squirrels)
- CreateOn: Magnetic construction toys
- First Stage: Live events, including an upcoming holiday musical featuring The Pigeon
- Foco (Forever Collectibles): MLB co-branded plush, bobbleheads, ornaments, bags, and bracelets/wristbands (The Pigeon and Elephant & Piggie)
- Franco Manufacturing: Kids bedding, room décor, bath, beach, kitchen, and rugs
- Kansas City Royals: LBE for themed games and bobbleheads (The Pigeon)
- Party Kandy: Party sets
- Playper: Paper-based construction toys
- Tonies: Audio recordings with figural toppers (Knuffle Bunny newly added)
In addition to all the new licensing deals, HPC is renewing its existing agreements for The Pigeon, Elephant & Piggie, and Knuffle Bunny with:
- Berkshire Blankets: Kids blankets and throws
- Demco: Library and school supplies as well as gift items
- New Era Cap, LLC: Co-branded MLB caps for kids and adults for the New York Yankees, Los Angeles Dodgers, Chicago Cubs, Kansas City Royals, and more. (The Pigeon and Elephant & Piggie)
- New York Yankees: LBE for themed games and promotional products (The Pigeon and Elephant & Piggie)
- OT Sports: Co-branded MLB apparel for kids and adults for the New York Yankees and Kansas City Royals (The Pigeon and Elephant & Piggie)
- Out-of-Print: Apparel and gift items
- YOTTOY: Plush, wood, and novelty toys (also for Unlimited Squirrels and Leonardo, the Terrible Monster)
These agreements follow closely on the heels of HPC’s recently announced deals with: Hanna Andersson (direct-to-retail for kids’ sleepwear, apparel, hosiery, and headwear for The Pigeon and Elephant & Piggie); and Knock Knock (kids and adult stationery and gifting for The Pigeon, Elephant & Piggie, Knuffle Bunny, and Unlimited Squirrels).
And, as an extension of HPC’s partnership with Crayola for its annual Crayola Creativity Week earlier this year, the leading creativity brand for kids will introduce a co-branded book featuring The Pigeon and Elephant & Piggie that includes Crayola markers, this September.
