Great Ormond Street Hospital Charity to bring Immersive Neverland Experiences
Great Ormond Street Hospital Charity (GOSH Charity) announces a new partnership with RG Live and Culture Creative to create brand-new immersive Neverland trails in the UK and internationally.
As GOSH Charity’s preferred suppliers, events experts RG Live – a division of Sony Music Masterworks – and Culture Creative – a creative design and production management company specialising in illuminated trails – will devise, install and manage both indoor trails and outdoor light trails inspired by JM Barrie’s timeless tale of Peter Pan.
The first Neverland trail to be announced as part of this agreement will be at Kenwood, on London’s Hampstead Heath, (21 November – 3 January), transforming the historic grounds into a wonderous world where magic and adventure capture the imagination, as spectacular lighting, immersive storytelling and an atmospheric soundscape bring Barrie’s beloved world vividly to life.
Further UK trails are in advanced discussions, with more announcements expected soon. GOSH Charity’s range of new initiatives are designed to introduce Neverland to a new audience across multiple touch points, as it continues to develop Neverland as a wholly owned asset of the charity. Trails are also in discussion across Europe and other territories in the world
Jenny Martin, Senior Brand Licensing Manager, GOSH Charity, said: “After the huge success of our first Neverland trail at Blenheim Palace last Christmas, we are delighted to once again be working with expert partners RG Live and Culture Creative to bring this magical world to life for the second year. Neverland resonates particularly well with live events audiences and we can’t wait for more people to come face to face with JM Barrie’s beloved characters this festive season. What’s more, every ticket sold helps raise funds for seriously ill children at Great Ormond Street Hospital. We can’t wait for this next chapter in our Neverland journey, with many more exciting opportunities on the horizon across the UK and beyond.”
Zoe Bottrell, Managing Director, Culture Creative said: “Neverland is such an iconic world and GOSH Charity such an exceptional organisation. It’s a thrill to create trails that will transport visitors to this land of magic, imagination and adventure.”
Matthew Findlay, Director of Live Experiences, RG Live said: “We can’t wait to bring these incredible trails to audiences, giving them a magical and unforgettable experience while also supporting the fantastic work of GOSH Charity.”
JM Barrie gifted the rights to Peter Pan to Great Ormond Street Hospital in 1929. The money raised from this has gone towards supporting the amazing work the hospital does to give seriously ill children the best chance and the best childhood possible. The charity does this by funding cutting-edge medical equipment, groundbreaking research, support services for patients and families, and the essential rebuilding and refurbishment of hospital wards and buildings.
Neverland at Kenwood is produced by RG Live in partnership with GOSH Charity and English Heritage, and created by Culture Creative. The Blair Partnership, GOSH Charity’s literary and entertainment agent which helps the charity develop the world of Neverland and supports on consumer products, live events and content opportunities, is handling enquiries regarding Neverland trails.
