Frida Kahlo and German Football Association (DFB) in Exclusive Partnership
Bavaria Media Licensing (BML) has initiated a licensing partnership for the Frida Kahlo™ brand between the e-commerce platform Spreadshirt and Fanatics, a global leader in licensed merchandise and DFB partner. In celebration of the UEFA Women’s EURO 2025 this July, Spreadshirt will offer exclusive fan merchandise for the German Football Association’s (DFB) Women’s National Team.
The exclusive collection includes items such as sports shirts, T-shirts, leggings, hoodies, mugs, water bottles, bags, caps, and various lifestyle accessories. All products bear the claim “We are all Frida”.
Frida Kahlo, the celebrated Mexican artist, continues to embody strength, determination, and positive energy. Values mirrored by the DFB Women’s National Team. These athletes are not only elite performers on the field, but also empowering role models for girls and women across generations. The new collection targets not only DFB fans and admirers of Frida Kahlo, but anyone seeking to creatively express their unique identity.
Luisa Kleinschmidt, Senior Sales Manager, BML: “By uniting the DFB Women’s Team, Frida Kahlo™ and our partner Spreadshirt, we’ve launched a truly standout collaboration – a fusion of art and sport celebrating diversity, creativity, and empowerment. Inspired by Frida Kahlo’s vibrant, iconic persona, the collection demonstrates how surprising and expressive the world of brands and licensing can be. Our message is clear: We are all Frida – a call for unity, courage and self-expression. We’re confident this claim will resonate with many, and of course, we’re cheering on our DFB Women’s National Team this summer!”
Dr. Armand Farsi, General Manager Germany, Fanatics: „We are delighted to work with the team at BML, the Frida Kahlo™ brand and Spreadshirt, to produce an iconic collection ahead of this year’s competition. We are always working with our partners to look at new collaborations, products and designs that will offer DFB fans the best selection of merchandise available.”
Markus Grindel, Director Licensing, Spreadshirt: “Frida Kahlo and the DFB Women’s Team – what a perfect pairing for a modern licensing partnership. Both represent strength, authenticity and the courage to break new ground. With this collection, we aim to fuse athleticism with artistry and show how powerful individuality and team spirit can be. We’re proud to partner with Bavaria Media Licensing and the Frida Kahlo™ brand to deliver a compelling message for UEFA Women’s EURO 2025.”
Beatriz Alvarado, Head of International Affairs, Frida Kahlo Corporation: „Frida Kahlo has always stood for more than art, her legacy reminds us that beauty can grow from struggle, and strength can wear a thousand colors. To see that spirit reflected in the DFB Women’s National Team is deeply moving. These athletes embody courage, unity, and the joy of being boldly, brilliantly yourself. This collaboration becomes a heartfelt invitation to the world: to celebrate who we are, to stand tall in our uniqueness, and to proudly say: We are all Frida.“
