Horizon Group Forges Strategic Partnerships Timed to LA Preview
Horizon Group, a leading global innovator of trend-driven D.I.Y. and tactile experience kits, will continue to spotlight new innovations across its portfolio of flagship owned brands and begin to preview a robust lineup of licensed partnerships at the Toy Association’s LA Fall Preview. Connecting people through creativity since 1912, the Horizon Group is a category leader, driven by the momentum of its owned IP and a rapidly expanding roster of strategic licensed partners. Announcements include expansion of category partnerships with leading licensors such as BBC Studios, Sanrio®, Jazwares, Hasbro, Inc, along with new agreements of several renowned and super-trending brands.
With the category’s most versatile portfolio of more than 20 brands for makers of all ages, Horizon Group delivers trend-forward products and engaging activities that empower everyone to pursue their creative spirit and express what makes them unique. Horizon has established itself as a major industry player through the development of broadened core properties including the hands-on tactile fun found within its SLIMYGLOOP® brand and the style-focused STMT™, Just My Style®, PRISM™ and GenMe™ collections.
“Horizon Group connects its brands, partners and their fans through hands-on creative experiences,” said Evan Buzzerio, Chief Commercial Officer and Partner at Horizon Group. “As we continue to accelerate our portfolio forward, our strategy is centered on building curated brand programs and showcasing IP through best-in-class fan-favorite partnerships. We have NEVER been more dynamic.”
Horizon Group is fueling its next chapter of growth through uniquely owned-IP, strategic new and expanded partnerships, adjacent category growth, seasonal extensions and retail curation. Longstanding collaborations with powerhouse brands such as Bluey, Hello Kitty, Squishmallows™, and PLAY-DOH will continue to expand with new product collections in 2026.
“What sets Horizon apart is our team’s ability to anticipate consumer interests and translate them into products that inspire creativity and connection,” said Roxanne O’Hara, Chief Merchandising Officer of Horizon Group. “Through a thoughtful mix of flagship brands and licensed partnerships, we’re delivering innovative experiences that feel both fresh and familiar to today’s creative families.”
Horizon Group will preview the company’s full brand lineup during LA Fall Preview. Attendees can make an appointment to visit Horizon Group at 101 Continental Blvd, Suite #1216 (12th floor) El Segundo, CA. For more information on Horizon Group, visit www.horizongroupusa.com
