Molang Celebrates 10th Anniversary at HMV 

Molang, the French Korean character known for its kindness, will celebrate its 10th anniversary starting on August 18th, 2025, in the UK at HMV, and until October 5th, 2025. 

Fans will find an exciting assortment of brand new Molang products, including plush, keychains, T-shirts, bags, collectables, and jewelry. 

Millimages, owner of the Ambassador of Kindness and producer of the TV series and short films, will support this event with social media activities. Molang’s presence on social media is now reaching 3.5 million followers on TikTok and 835,000 on Instagram. 

Nicolette Kelleher – Pop Culture Buying Manager at HMV said “I am very excited that HMV will partner with Molang in our stores from 18th August for Molang’s 10th anniversary. With a strong product line-up and range of characters from suppliers like Heroes, Heathside and Aurora, there will be a product for all fans to be part of the celebrations.” 

Kirsty Guthrie KJG Ltd – Licensing Consultant for bRand-Ward, who spearheaded the successful delivery of this retail activation added “ We are thrilled to announce that a wide range of Molang products will be available in all HMV stores this summer. Perfectly timed with school holidays, back-to-school, and university season, this launch is set to delight Molang’s biggest fans – from teens and tweens to Gen Z trendsetters.” 

bRAND-WARD with the support of Kirsty Guthrie and Maggy Harris is the UK agent for Molang. In addition to licensed products displayed at HMV, the following products and product categories will hit shelves in the coming months: apparel, accessories, giftware, books, stationery and much much more….