PEPPA PIG Outdoor Theme Park in China
Hasbro and Max-Matching Entertainments, the exclusive licensee for Hasbro’s PEPPA PIG outdoor theme park in China, have provided updates on the development of the world’s largest and Asia’s first PEPPA PIG Outdoor Theme Park in China.
With an investment of about 2.4 billion Chinese Yuan (331 million US Dollars), the mega theme park covers over 48 acres in China’s Changxing Island in Chongming, Shanghai.
“Our exclusive agreement with Max-Matching Entertainments is a cornerstone in bringing the PEPPA PIG Outdoor Theme Park to life in China,” said Matt Proulx, Senior Vice President, Global Experiences, Partnerships and Music at Hasbro. “Together, we are setting new standards for immersive family entertainment by combining Hasbro’s iconic brand power with Max-Matching’s deep expertise in location-based experiences.
This collaboration not only ensures a world-class guest experience but also reinforces our shared commitment to expanding PEPPA PIG’s presence in China. With several successful projects already under our belts, this alliance positions us to deliver even more exceptional themed attractions that delight families across the region.”
The development of the PEPPA PIG Outdoor Theme Park is now in the phase of creative design. The park will be the home to five themed zones (i.e. Peppa’s neighbourhood, urban zone, water zone, snow zone, and nature zone), featuring many immersive rides and shows inspired by the beloved series with over 30 indoor and outdoor uniquely PEPPA PIG experiences, such as jumping in muddy puddles, the Ferris wheel, and a wide range of Easter eggs. The park also encompasses a vibrant commercial street with themed retail and dining experiences. Development and design of many bespoke and limited-edition merchandise are on the way so that fans can bring a piece of Peppa’s world home with them when the park opens. In addition, the park will house the world’s first PEPPA PIG themed hotel that features over 400 rooms, offering families a chance to extend their PEPPA PIG adventure with themed accommodations designed to delight guests of all ages.
