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Jazwares Teams with Cloudco

Jazwares Teams with Cloudco

 Jazwares has announced it is teaming up with Cloudco Entertainment, the owner of the beloved Care Bears™ brand, to launch a series of co-branded collaborations that bring the beloved bears into some of Jazwares’ most celebrated product lines. The first wave of products is expected to roll out globally in 2026.

This collaboration centers on limited-edition, character-forward releases across Jazwares’ most recognizable collectibles—Squishmallows, BumBumz, and additional fan-favorite plush styles such as HugMees, Flipamallows, Micromallows, Sleepamallows, and more. Each product is designed to honor Care Bears’ joyful message of caring and connection in fun, relevant, and irresistibly huggable ways.

“Care Bears is one of those rare legacy brands that continues to inspire emotion, nostalgia, and joy,” said Judd Karofsky, Executive Vice President at Jazwares.“Bringing them into our most loved product formats is a perfect way to spark excitement across generations and fandoms. We couldn’t be more excited to collaborate with Cloudco on these one-of-a-kind creations.”

In addition to collectible plush collaborations, the Jazwares and Care Bears partnership will expand into:

  • Pet Products: A curated selection of pet toys and gear. From wearables to interactive toys, licking mats, beds, and even walking essentials like leashes and collars—there’s something here for every Care Bears pet personality.
  • Accessories: Wearable accessories, including FigBands, that encourage fans to show off their love for Care Bears.
  • Playsets: BLDR construction playsets and buildable figures that bring the whimsical world of Care-A-Lot to life.
  • Costumes: Character-driven costumes crafted for fans of all ages and perfect for any occasion, from Halloween dress-up to everyday cosplay. Even pets can join in with character and series-inspired costumes!

“We’re partnering with Jazwares to bring Care Bears to life in fresh, imaginative ways,” said Robert Prinzo, Head of Global Licensing at Cloudco Entertainment. “These collaborations are about more than just great products—they’re a celebration of creativity, nostalgia, and joyful storytelling. Jazwares’ global reach and innovative portfolio make them the perfect partner to help us reach fans in new and meaningful ways.”

Basic Fun! remains the master toy partner for Care Bears in the US., Canada, and the UK.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com