Hasbro Returns to Las Vegas Licensing Expo 2025 with Big Reveals, Milestone Moments and Dynamic Collaborations
Hasbro is back at Las Vegas Licensing Expo (May 20-22, 2025) with buzzworthy announcements, franchise-defining and dynamic new global collaborations across its beloved portfolio, it has announced. With over 1,500 licensees worldwide and a franchise-first strategy driving momentum, Hasbro continues to lead the charge in consumer products innovation and brand storytelling.
Kicking things off, Hasbro introduced the world to Evie—Peppa Pig’s sweet new baby sister—offering fans a first look at the character, heart-shaped birthmark and all, ahead of her big-screen debut in Peppa Meets the Baby, premiering on May 30.
“From Peppa Pig’s new family chapter to MONOPOLY’s 90th anniversary, Licensing Expo 2025 is all about celebrating the iconic stories that continue to resonate with fans around the world,” said Kim Boyd, President, Global Toy & Licensed Consumer Products at Hasbro. “It’s also a moment to highlight the incredible creative partnerships that help us evolve our brands in bold, relevant ways. With a franchise-first mindset and a focus on innovation, we’re unlocking new ways to connect with consumers across categories and generations. We’re excited to share what’s next—and to reconnect face-to-face with our amazing partners and peers from across the licensing industry.”
Visit Hasbro at Booth #G170 in the Mandalay Bay Convention Center to see what’s next for some of the world’s most recognizable and beloved franchises.
PEPPA PIG: A New Era Begins
A transformative new chapter begins for PEPPA PIG with the arrival of Baby Pig. Hot on the heels of PEPPA’s 20th anniversary in 2024, this storyline milestone is already inspiring a vibrant new wave of licensed products that bring fans deeper into Peppa’s world.
- Entertainment, Music & Experiences
- Peppa Meets the Baby Cinema Experience (Global): PIG changes are coming! Launching in over 2,600 cinemas across 20 markets beginning May 30, Peppa Meets the Baby is a heartwarming, cinema-exclusive event that follows Peppa Pig and her family as they prepare to welcome a new baby sibling. From home renovations and car shopping to making unforgettable family memories, this big-screen experience marks the beginning of a new era for the beloved brand. With 10 all-new episodes, six original songs and music videos and plenty of laugh-out-loud and heartwarming moments, families can sing, dance and celebrate with Peppa like never before. Tickets are available now at peppapigcinemaexperience.com, in partnership with Trafalgar Releasing.
- Peppa Meets the Baby – The Album (Global): Launching May 30, Peppa Meets the Baby – The Album is a joyful new music release inspired by the upcoming big-screen event. Packed with catchy songs that celebrate friendship, family and the excitement of welcoming a new baby, this playful collection is perfect for preschoolers and parents alike. With sing-along lyrics, feel-good energy and all the charm of Peppa and her friends, the album will be available on all major streaming platforms worldwide. Download high-res album artwork HERE.
- How Big is the Baby now? Single (Global): Join Peppa Pig for a giggly countdown in her brand-new song, How Big Is the Baby Now? This cheerful tune follows Peppa as she counts the weeks and imagines how big her new baby sibling is growing — from the size of a lemon to a bouncing baby! This song helps little ones share in the excitement of a growing baby. Perfect for big brothers and sisters-to-be, this catchy countdown is full of fruit, fun and family love. Available now on all major streaming platforms. Download high-res artwork HERE.
- E.V.I.E. Single (Global): Get ready to sing along with Peppa in this adorable new song all about becoming a big sister! Peppa shares her excitement about having a brand-new baby in the family. Peppa’s catchy tune is full of love, laughter and big-sister pride. With playful lyrics and a sweet melody, this song is perfect for little ones adjusting to a growing family — or just dreaming of what it’s like to be the older sibling! Available now on all major streaming platforms. Download high-res artwork HERE.
- Merlin Entertainments (NAM & EMEA): Beginning this summer, fans can meet Peppa’s baby sister, Evie, in person through an all-new interactive character experience at select Merlin Entertainments locations—PEPPA PIG Theme Park Dallas-Fort Worth, PEPPA PIG Theme Park Florida and PEPPA PIG World of Play centers in Michigan, Chicago and Dallas. To better support growing families, both Florida and Dallas-Fort Worth theme parks will introduce designated “parent-to-be” parking spots starting in June, making visits more convenient and accessible for expectant parents.
- Peppa Pig World (EMEA): This summer, Paultons Park—home of Peppa Pig World—will welcome Peppa’s newest family member with new experiences. Guests will have the chance to meet Evie in person, alongside Peppa and the rest of the Pig family, in a delightful and memorable character experience.
- PEPPA PIG Store (EMEA): To celebrate the arrival of Baby Pig, the PEPPA PIG Store at Battersea Power Station will host a Welcome Baby Weekend from May 31 to June 1. Families can enjoy fun-filled activities, shop new product launches and be among the first to meet Mummy Pig and Evie in London.
- Toys & Games
- 8th Wonder (EMEA): Launching in Autumn/Winter 2025, Baby Shower Wooden Role Play Set invites little ones to join Peppa Pig and Mummy Pig as they prepare for the arrival of the newest family member. Download high-res images HERE.
- Character Options (Global): Character Options expands its PEPPA PIG line globally, with new offerings including the Whizz Around Track Set in July 2025 and two Autumn/Winter 2025 launches: a plush range featuring the new family of five and a refreshed Wooden House playset. Download high-res images HERE.
- Jada Toys (NAM): Jada Toys and Hasbro are teaming up to steer PEPPA PIG fans into a whole new world of fun with a remote-controlled Family Car, available exclusively at Walmart. Download high-res images HERE.
- Just Play (NAM): This fall, Just Play expands its Small Plush Assortment to include Evie and introduces the Big Sis Peppa Plush, a soft and snuggly plushie that celebrates the arrival of Peppa’s new little sister. Perfect for nurture play and storytelling, this plush lets kids re-create heartwarming moments and imagine new adventures with Peppa and her growing family. Download a high-res image HERE.
- Tara Toy (NAM): Tara Toy is rolling out an arts & crafts range packed with personality. Think paint, stickers, and creative kits, all tied to the arrival of Baby Pig. Download high-res images HERE.
- WOW Stuff! (EMEA): WOW Stuff! and Hasbro are rolling in the new “Drive & Learn Peppa” toy in Autumn/Winter 2025. Complete with 6 learning cards to teach little ones numbers, colours, shapes and locations, the easy-to-use steering wheel controls the play mode. Lay the cards down, pick a mode and listen to the narrator who prompts the child and encourages play at every step. The car reacts when driving over the cards, providing the child with a sound or phrase. For added fun, the car comes with a window light reveal when switched on and makes sounds when pushed along. Download high-res images HERE.
- Apparel, Accessories & Footwear
- Blues (EMEA): The PEPPA PIG apparel collection from Blues, launching Spring/Summer 2026, features fun new designs for kids’ favorite characters, both new and familiar.
- Mad Engine (NAM): Mad Engine’s POD PEPPA PIG all-family tees will be the go-to for Peppa fans this Spring/Summer 2025.
- Matalan (EMEA): In-store from August 2026, Matalan will introduce a playful PEPPA PIG apparel collection across Girls and Boys fashion and nightwear celebrating Baby Pig’s debut.
- Mori (EMEA): Known for its cozy, elevated babywear, Mori will launch a special PEPPA PIG sweatshirt and t-shirt design featuring Baby Pig in Autumn/Winter 2025. An updated version of the best-selling Peppa sweatshirt, this addition to the Mori range expands the world of Peppa with Baby Pig! Download high-res images HERE.
- Roy Lowe (EMEA): Roy Lowe has been keeping feet happy since 1996, and now they’re bringing PEPPA PIG into the mix for Autumn/Winter 2025.
- William Lamb (EMEA): William Lamb’s Autumn/Winter 2025 range delivers functional fashion with PEPPA PIG across footwear, bags and accessories.
- Home & Lifestyle
- Character World (EMEA): In Autumn/Winter 2025, Character World will debut a collection of Home Textiles (including bedding and cushions) featuring Baby Pig.
- Danilo (EMEA): In Autumn/Winter 2025, Peppa will star in Danilo’s latest card and wrap range, featuring designs that highlight Peppa, her friends and her newest sibling.
- DNC (EMEA): In Spring/Summer 2026, DNC will launch a new line of PEPPA PIG dinnerware featuring bright, playful designs – and for the first time, Baby Pig will join Peppa and George at the table.
- Moonpig (EMEA): This Autumn/Winter 2025, Moonpig will launch PEPPA PIG cards and gifting items featuring new designs welcoming Baby Pig with added personalization making it the perfect way to celebrate! Download high-res images HERE.
- Sunny Days Entertainment (NAM): Sunny Days Entertainment and Hasbro are gearing up to bring Baby Pig into the everyday with a new range of themed essentials on Amazon including Baby Pig’s Crib Ball Pit, the PEPPA PIG Soft Potty Seat, Umbrella Stroller and Booster Seat with Tray. Download high-res images HERE.
- Widdop (EMEA): Widdop’s homeware and gifting collection with decorative pieces, gift-ready essentials and more for Autumn/Winter 2025 just got even cuter with Baby Pig!
- Zak (EMEA): Zak’s durable, kid-friendly dinnerware collection for Spring/Summer 2026 is all about family meals with PEPPA PIG, now featuring Baby Pig!
- Promotions
- Kidde (NAM): Kidde, a leader in home fire safety, is teaming up with Hasbro and PEPPA PIG to help families create safer homes. With the arrival of a new baby in Peppa’s family, the promotion will spotlight the importance of families having the right smoke and carbon monoxide (CO) alarm coverage and updated family safety plans when key life moments and family milestones occur—delivering timely, kid-friendly messages and activities that resonate with today’s growing households.
- Publishing and Storytelling
- Scholastic (NAM): Scholastic and Hasbro are on board for a standout publishing program tied to the biggest moments in PEPPA’s world this year, walking alongside the episodical arc with formats designed for schools, libraries and snuggle-time reads at home. Peppa Pig: The Biggest Sister, hits shelves on June 3, followed by a hardcover book on September 16 that explores the big questions Peppa and George have about their new little sibling.
- PI Kids (EMEA): PI Kids, an imprint of Phoenix International Publications, Inc., will release a sound button book featuring Baby Pig in September 2025 – Peppa Pig: Baby on Board. In this interactive story, Peppa and her family are taking a ride in their car, and the reader is in the driver’s seat several ways to engage and play!
- Egmont (EMEA): Egmont is rolling out special editions of PEPPA PIG Magazine throughout the year, packed with content mirroring themes in entertainment like the big announcement and the baby’s arrival. There will be special pickup in markets including GSA, IB, IT, CEE, Greece, Turkey and France.
- Ladybird/Penguin UK (EMEA): Ladybird/Penguin UK is releasing their first picture book Peppa’s new baby sister in July and a Baby Evie board book for September, along with a special audio story, Family time with Peppa, in late-September.
Starting in 2025 and continuing through 2026, PEPPA PIG will have additional evergreen licensed collaborations and campaigns across toys, fashion, home goods, experiential, food & beverage and publishing with partners such as Kervan USA, Jakks Pacific, HTI, Claire’s, 361, British Swim School, Kokuyo, Pampers Easy-Ups, Tastelli, Trends and VTech.
