Jewel Branding & Licensing Signs Georgia O’Keeffe Museum for Licensing Representation
Jewel Branding & Licensing, a leading licensing and creative services agency, has announced it has been appointed as the licensing agency for the Georgia O’Keeffe Museum. This collaboration marks a significant milestone for both organizations, representing the Museum’s first major venture into licensing.
Georgia O’Keeffe is one of the most significant artists of the 20th century renowned for her contribution to modern art. Since 1997, the Georgia O’Keeffe Museum has celebrated the art, life, and independent spirit of Georgia O’Keeffe with visitors from around the world. The Museum’s collections include paintings, drawings, photographs, and other significant artifacts relating to O’Keeffe’s life and times.
“We are thrilled to welcome the Georgia O’Keeffe Museum to our portfolio,” said Julie Newman, CEO and Founder of Jewel. “As one of the most iconic American artists, Georgia O’Keeffe embodies timeless beauty, bold expression, and a deep connection to nature. This partnership presents an extraordinary opportunity to bring her artistic legacy to life through thoughtfully curated products that reflect her philosophy and unique design aesthetic.”
The licensing program will focus on developing a range of premium products inspired by O’Keeffe’s iconic life and artistic vision, with categories to include home furnishings, fashion accessories, and lifestyle products. Royalties from the sales of licensed products will support the Museum’s important mission to carry forward O’Keeffe’s legacy.
“We are excited to be partnering with Jewel for licensing,” said Cody Hartley, Director of the Georgia O’Keeffe Museum. “Jewel’s expertise in building successful licensing programs for cultural institutions, combined with their passion for the arts, makes them an ideal partner to ensure that Georgia O’Keeffe’s work and life story resonates with audiences in fresh and meaningful ways.”
With a focus on authenticity and creativity, the Georgia O’Keeffe licensing program aims to honor the artist’s vision while offering consumers high-quality products that capture the essence of her iconic style. For more information about the Georgia O’Keeffe Museum and licensing opportunities, please visit Jewel’s Licensing Expo Booth (C134).
