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The Total Licensing Report

Toy State, Mattel Enter Licensing Partnership for Monster High R/C

Entertainment One Expands Licensee List and Product Ranges for Peppa Pig

American Greetings Properties Becomes American Greetings Entertainment
Global Merchandise Appointed as Exclusive Agent for Emoji Across U.S., UK, Republic of Ireland

DHX Brands Launches in The Night Garden Baby Licensing Program

Hoho Appointed Licensing Agent for Pink Chillies 

In Memory – Richard Latter

Richard Latter 
16th March 1963 – 28th September 2015 

It is with great sadness that we report Richard Latter, Co-Director, Guide to the Licensing World, died suddenly on Monday, September 28th 2015. He worked in the licensing industry since 1995, and is survived by a wife and two children. 

Joanna Cassidy, Co-Director, Guide to the Licensing World, says: “Richard was a very much loved colleague and friend and will be greatly missed by many. He started in the licensing industry in 1995 and he loved it and made many friends. In tribute to the work that Richard put into this industry over the years, the Guide to the Licensing World will continue to be published, to grow and develop in a way that I know he would have wanted. He will be sadly missed by the many, many friends and colleagues that knew him.” 

“I’d like to thank everybody for the amazing support I have already received following this deeply sad news. It just confirms what a really wonderful industry we’re all part of. I will be exhibiting at Brand Licensing Europe stand B095, hope to see some of you there.” 

For any immediate needs, contact or call +44 1892 668444.

Toy State, Mattel Enter Licensing Partnership for Monster High R/C

Toy State will design a new line of R/C toys under its Nikko brand featuring Monster High under a licensing agreement with the Mattel. The toys are scheduled to hit retail stores in the U.S. and Canada next fall.
This deal comes on the heels of Toy State signing agreements with Mattel for Barbie, Hot Wheels, and Thomas & Friends brands, marking the most recent expansion of the licensing relationship between the two companies.

Global Merchandise Appointed as Exclusive Agent for Emoji Across U.S., UK, Republic of Ireland

The emoji company GmbH, owners of the official emoji brand has announced the appointment of Global Merchandising Services Ltd. as its exclusive licensing agent for the U.S., the UK, and the Republic of Ireland. Global will represent the official emoji brand across a wide range of licensed goods and will be seeking both licensing and retail partnerships. 
With 6 billion emoji icons distributed globally every day, emoji is one of the top digital phenomenons world and emoji is now established as an integral part of human behaviour.

DHX Brands Launches in The Night Garden Baby Licensing Program

DHX Brands, the dedicated brand management and consumer products arm of DHX Media, is launching a baby licensing program based for its In the Night Garden property at Brand Licensing Europe (BLE). The brand extension will target babies 0-12 months with a gender-neutral style guide and soft color palette.
DHX Brands will target the core infant categories, including toys, travel, feeding, and bathing products with a look and quality that will appeal to both new and existing parents-to-be, grandparents, and gift givers. Product is set to launch in the spring of 2017.

Entertainment One Expands Licensee List and Product Ranges for Peppa Pig

Entertainment One (eOne) has signed new deals for the Peppa Pig brand.
Cra-Z-Art will develop a wide range of craft and activity products, Accutime Watch Corp. will introduce a range of 12 watches and novelty products, Tin Box Co. will offer various tinware items, Pamson will develop a wide range of seasonal summer products, and Zak Designs will have a broad range of mealtime products.
Additionally, TCG Toys will expand its Peppa Pig collection to include the Peppa Pig Jumbo Mega Mat, and Jazwares will expand its Peppa Pig offerings to include a new Peppa Pig House Construction set and the Peppa Pig and George’s Pirate Ship Construction set for the U.S. and Canada.

Hoho Appointed Licensing Agent for Pink Chillies 

Hoho Rights has been appointed as the licensing agent for Shen Marketing’s girls’ property Pink Chillies. Pink Chillies won the License This! competition in 2012 and was launched with the aim of raising awareness about endangered species and on ecological issues. The brand is supported by a website and a multi-platform app, which introduces children to topical environmental issues in a fun way. Pink Chillies primarily targets girls ages 3 to 8 and consists of eight unique elephants equipped with special powers to tackle environmental issues. 
Hoho Rights will expand the brand to new categories by appointing licensees across plush and publishing. Fashion UK has already been signed for apparel and accessories for girls.

American Greetings Properties Becomes American Greetings Entertainment

American Greetings Properties (AGP) has changed its name to American Greetings Entertainment to better reflect the company’s focus on strategic expansion for its Care Bears brand and the development of new multi-platform characters and creatively driven entertainment intellectual properties.

Nelvana, Oktobor, and Playmates Toys Partner on New Mech Mice Series

Corus Entertainment’s Nelvana is teaming up with Oktobor Animation and Playmates Toys to develop and produce Mech Mice, an animated action-comedy series for kids ages 6 to 11.
This CGI-animated series follows the adventures of the incorrigible young mouse, Scratch Whitepaw and his teammates, a ragtag squad of heroic mini mech-mice with a mission to protect the weak and defend the mouse way of life. Mech Mice is anticipated to premiere in 2017.

Cloudy with a Chance of Meatballs Goes Global

DHX Media has signed a far-reaching deal with Turner Broadcasting for the new animated TV series Cloudy with a Chance of Meatballs, based on the Sony Pictures Animation blockbuster film franchise.
The 26 x 22-minute animated series, which DHX Media is producing with Sony Pictures Animation, commissioned by Teletoon in Canada, has been picked up by Turner Broadcasting for its second flagship kids channel Boomerang across EMEA, APAC, and Latin America.
DHX Media handles global TV, licensing, and merchandising, and non-U.S. home entertainment rights to Cloudy with a Chance of Meatballs: The Series. Sony will distribute home entertainment in the U.S. The series is being produced at DHX’s animation studio in Vancouver, BC.

Entertainment One Unveils Digital Strategy for PJ Masks

Entertainment One (eOne) is investing in an integrated digital strategy, including a music video series, a free app, and an array of online content for its new preschool series PJ Masks. The digital content will launch next month to engage the show’s fan base.  
The music video series will feature superhero characters Catboy, Gekko, and Owlette, and lyrics featuring positive messages from the TV series. Broadcasters can use these videos on air, online, or for their social media channels.
The first PJ Masks free app is currently in development and is scheduled to launch next year. The app will reflect the educational values of the show. A PJ Masks website is also set to launch at the end of November featuring a host of PJ Masks-themed interactive content, including newsletters, games, and activities.
Produced by eOne and Frog Box, in collaboration with TeamTO, Disney Junior, and France 5, PJ Masks is based on French author Romuald Racioppo’s picture book series Les Pyjamasques. By day, 6-year-olds Connor, Amaya, and Greg go to school like ordinary kids, but by night when they change into their pajamas, they transform into superheroes known as PJ Masks.

Wicked Cool Toys to License Alvinnn!!! And the Chipmunks

Wicked Cool Toys has aligned with Bagdasarian Productions and PGS Entertainment as the toy licensee for the new CGI-animated TV series Alvinnn!!! And the Chipmunks on Nickelodeon.
The series offers a fresh look at the classic adventures of Alvin, Theodore, Simon, and the Chipettes. Alvinnn!!! And the Chipmunks is created, written, and directed by Janice Karman, who along with her husband Ross Bagdasarian, is the owner, voice, and producer of the Chipmunks franchise, including the latest film The Road Chip, due in theaters this holiday season.
The company will develop a diverse lineup of toys, including a voice-changing microphone, fully articulated figures, play sets, R/C, plush, and more for release next year. 

Lawless Entertainment Appointed Worldwide Representative for Peg Heads

Lawless Entertainment has been appointed as the worldwide representative for Peg Heads, to handle TV co-production, distribution, licensing, merchandising, and publishing for the series.
Peg Heads is a comedy-action series that brings the Laser Pegs toy line to life with characters that can build, fly, drive, ride, and sail Laser Pegs vehicles and creatures. In this TV series, three heroes Zippy, Peg, and Spinner are led by brilliant but absent-minded Professor Laserus to light up Laser Pegs vehicles using The Power Peg.

Disney Junior Acquires Preschool Comedy P. King Duckling

Disney Junior has acquired UYoung and Little Airplane Productions’ new preschool comedy series P. King Duckling for Disney Junior in the U.S., Latin America, India, Korea, and South East Asia. The series is scheduled to air late next year.
P. King Duckling, still under production, is aimed at kids ages 2 to 7, and follows the feathery adventures of an extremely intrepid, but a slightly hapless young duck and his two best friends, Chumpkins and Wombat. The series has a learning-focused curriculum created by children’s media specialist. Dr. Christina Ricci.

Rainbow Acquires Bardel

Rainbow has acquired Canadian animation studio Bardel, which employs around 650 artists and works with companies such as Nickelodeon, DreamWorks, Disney, Warner Bros., and Cartoon Network-Adult Swim.
Rainbow has a presence in more than 150 countries with programs like Winx Club, Mia and Me, and Regal Academy. This new acquisition highlights Rainbow’s strategic focus on quality content, technological innovation, and ability to build a strong presence on a global scale.

Polaroid Appoints The Sharpe Co. to Develop Licensed Lifestyle Categories 

Polaroid has announced an agreement with The Sharpe Co. to develop licensed programs for Polaroid lifestyle merchandise in Europe, the UK, Australia, and New Zealand.
The new Polaroid graphic style guide featuring iconic camera illustrations and images, the Polaroid color spectrum, and the Polaroid classic border logos will be exhibited at Brand Licensing Europe (BLE) by The Sharpe Co. for the first time with opportunities in apparel, accessories, home ware, gift, paper goods, travel goods, and collectibles.

LMA Extends Peeps Program with New Deals and Renewals

Lisa Marks Associates Inc. (LMA) has extended Just Born’s Peeps licensing program with newly slated publishing and décor agreements and renewed partnerships.
Quarto Publishing Group USA will release Peeps-a-licious, 50 Marshmallow Treats scheduled for release in March, in time for Easter holidays. Peeps-a-licious includes recipes for cupcakes, cakes, cookies, bars, decorating tips, and kid-friendly recipes. 
General Foam Plastics will create a line of blow-molded, Peeps-themed chick and bunny figures for seasonal, every day, outdoor lawn décor, indoor décor, and blow molded character treat buckets. The collection is scheduled to launch in the U.S., Canada, and Mexico in 2017.
LMA has renewed deals with Yankee Candle for marshmallow-scented candle and home fragrances; Lotta Luv LLC, an affiliate of Global Beauty Group LLC (GBG), to expand its line of Peeps-inspired beauty products; and Trau & Loevner for apparel.

Entertainment One’s Ben and Holly’s Little Kingdom Set to Launch on Nick Jr. in the U.S.

Entertainment One (eOne) has signed Nick Jr. to bring animated series Ben and Holly’s Little Kingdom to the U.S. when the show launches on the 24-hour network dedicated to preschoolers and moms on October 5.
Nick Jr. has acquired both seasons of Ben and Holly’s Little Kingdom and the deal will mark the U.S. broadcast debut for the series.
Ben and Holly’s Little Kingdom follows the adventures of Holly, a young fairy princess whose magic doesn’t always go according to plan, and her best friend Ben Elf, who doesn’t have wings or magic but is very good at making things.

Corus Entertainment, Bento Box Entertainment Launch Bento Box Canada

Corus Entertainment Inc. and Bento Box Entertainment LLC have launched Bento Box Canada, an animation production company based in Toronto. As part of the agreement, Bento Box Entertainment and Corus will work side-by-side to develop and produce a slate of original, primetime-animated series for Corus networks, to be distributed internationally by Bento Box Entertainment for the teens and adults ages 18 to 35.
Bento Box Canada will operate from Corus Quay and will utilize creative, technical, and back office services from both companies. Production will begin on the first Bento Box Canada series this fall on The Pandas, an animated family comedy.

Cartoon Network Signs New Toy Partners for Steven Universe

Cartoon Network has partnered with Funko, Just Toys International, PhatMojo, Toy Factory, and Zag Toys to create new line of products based on the TV series Steven Universe.
Funko and Just Toys International will debut their product lines at retail this holiday season. Funko will launch a series of four pop and vinyl figures based on Steven and Amethyst, Pearl, and Garnet, characters from the series. Just Toys International will add a selection of blind bag novelty products, including dog tags, fun packs, mini, and 3-D backpack hangers.
For the collection debuting next spring, PhatMojo will add an assortment of plush and foam weapons, and Zag Toys will create collectible mini figures, including bobble heads. Both product lines will debut at specialty retailers.
Toy Factory will also add plush and assorted novelty items for the amusement channel with product debuting in 2017.
Steven Universe is an animated series about the misadventures of a boy named Steven and his magical adventures to protect humanity.

The Jim Henson Co. Selects CPL as New Licensing Agent for Dinosaur Train in Latin America

The Jim Henson Co. is building on its relationship with Peruvian-based Compañia Panamericana de Licencias (CPL) to manage the licensing program across Latin America for the fourth season of Dinosaur Train. Dinosaur Train celebrates preschoolers’ fascination with dinosaurs and trains while encouraging basic scientific thinking and skills. Jazwares was recently appointed the master toy partner for the TV series.

Studio 100 Signs Deal with Al Jazeera

Studio 100 Media GmbH, the media sales division of the global family entertainment company Studio 100, has concluded a deal with Al Jazeera Media Network, one of the biggest pan-Arab media organizations, for both the new CGI versions of the worldwide well-known classic brands Vic the Viking and Heidi, and the CGI pre-school series Trains.

LIFE Appointed by Omelet to Take DreamWorks Animation to UK brands

Integrated agency LIFE has been appointed by Omelet, a U.S.-based creative company, as the agency to help DreamWorks Animation develop innovative licensing and continuity programs with UK retailers and brands.
As part of this multi-million dollar opportunity, LIFE will operate as the UK partner for LA-based creative company Omelet, which in June announced a four-year deal with the studio behind franchises such as Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon.
LIFE will work in partnership with Omelet to create long-term loyalty and continuity programmes with UK retailers and brands that enable them to tap into DreamWorks’ properties and engage with their fans. Through the partnership, brands and retailers will have access to a unique set of entertainment and content platforms, and unique, original content that will be delivered via mutual plans that are tailored for the retailers’ needs rather than traditional promotional strategies.

PJB Brand Presents Just Kiss Brand

PJB Brand Ltd. has released information on its brand Just Kiss, which celebrates the uniquely human activity of kissing.
Just Kiss seeks to graphically represent this exclusively human manifestation in various contexts and situations (personal, social, fictional, etc.) to make “silent” yet witty comments and metaphors, to narrate interesting short stories, or just simply to offer catching art visuals. Just like blowing kisses in the wind, it has the power to spread smiles all over the world, meaning to affect people’s mood positively.

Second Happy Meal Deal for Yoohoo & Friends

Following the success of the first YooHoo & Friends Happy Meal promotion in 2013, it was agreed that a second campaign would run at McDonald’s this year. The promotion ran in certain European countries at the beginning of the year and will launch in the UK on November 4.
The promotion has a Wildlife Explorer theme that takes kids around Yootopia on a journey of exploration and discovery, and allows them to learn about weird and wonderful animals on their way.
The promotion will feature across the UK and will be supported by a TV campaign and in restaurant creative including balloons and coloring sheets.

Joyrich Signs with IMG for Brand Expansion

Joyrich, the international LA-to-Tokyo fusion brand established by designer Tom Hirota in 2007, announced that it has partnered with IMG in a global deal to license the label in new product segments and franchise it to new territories.
The Joyrich brand has steadily developed a growing celebrity following with its mix of American culture and Japanese street fashion influences; its use of both retro and technical fabrics; its keen sense for fashion trends; and its eclectic fashion partnerships with iconic global brands including Disney, Playboy and Coca Cola. Joyrich has flagship stores in the United States, Japan, Korea, Taiwan and Hong Kong, and also sells to a prestigious list of on-trend fashion boutiques.

M4e Signs with Nick Jr. for U.S. Broadcast of Wissper

M4e AG has signed a broadcasting deal with Nick Jr. for the new animated series Wissper in the U.S. The series is being sold internationally by m4e, having been commissioned by Channel 5 in the UK for broadcast as part of Milkshake. Wissper is the first original commission to be picked up by Nick in the U.S. since Viacom Inc. completed its takeover of Channel 5 last year. The series will make its debut next year.

Cartamundi Receives BelCham Company of the Year Award

Cartamundi, manufacturer of playing cards, card games, and board games, has further underlined its credentials as a global force in the toy and game market with a major business award.
On September 24, Cartamundi received the Belgian American Chamber of Commerce (BelCham) Company of the Year Award. For Cartamundi, a Belgian-headquartered and founded company with a global reach and distribution, the award was an appropriate reminder of how far it has come in building an international reputation.
The BelCham company of the year award is given annually to a remarkable Belgian company that strengthens the Belgian presence in the American market and economic ties between Belgium and the U.S. Cartamundi was given the award in recognition of its success in establishing and growing its business in the US since its arrival in that market in 1994.

Discovery Acquires Top Chef for Broadcast in Italy

NBCUniversal International Formats has announced a deal for its unscripted format Top Chef with Discovery Italia’s free-to-air channel Deejay. The Italian version of the cooking competition will be produced and broadcast in 2016.
The deal will be Top Chef’s 18th local production, with the show capturing an audience of more than 110 million viewers globally.
Top Chef is a reality competition show pitting chefs against each other in culinary challenges. The Emmy award-winning series first aired on Bravo in the U.S. in 2006 and is currently set for its thirteenth season.

Zorro Makes Official Launch at MIPJunior

Paris-based production and distribution company Cyber Group Studios reports a highly successful launch of the series Zorro The Chronicles during the MIPJunior World Premiere Screening. The event, which gathered around 350 professionals of the worldwide animation industry, was the celebration of the release of the newly animated incarnation to the most internationally famous hero of all times: Zorro.
The 26 by 22-minute series, written by Pierre Sissmann and Annabelle Perrichon, directed by Olivier Lelardoux, and designed by Georges Bouchelaghm and Christrophe Rendu, is an action comedy geared toward kids ages 6 to 12. Produced by Cyber Group Studios in collaboration with John Gertz’s Zorro Production International and Blue Spirit Studios for France Télévisions and RAI, the series has already been snapped-up by a wide range of major broadcasters and Cyber Group is also in discussion with the U.S., Germany, the Middle East, Italian-speaking Switzerland, Denmark, and major broadcasters in Asia and Latin America. New deals are to be announced after the end of the market.

Pringles Licensing Program Off with a Pop

The licensing program for Pringles has got off to a flying start since the launch of the Style Guide earlier in the year. Pink Key Consulting, which also holds the Kellogg Vintage license agency rights, launched the Pringles licensing program in Europe in 2015 and has quickly signed some key licensees for European distribution including Somerbond, Sodirep, Roy Lowe (apparel), Shang Hai Huge Scents (tin Boxes), and Gibson Games (puzzles and games).
Pringles is a truly global brand with a huge fan base, sold in more than 140 countries worldwide.


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

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Marketing Executive
Location: London
Contract Type: Full time
Hours: 40 hours per week
Salary: Available upon request
The Bright Group International seeks a Marketing Executive.
How to Apply
Please send a covering letter with your CV outlining the reasons for your application, what you can bring to the role and details of your current salary to Amber Hunter-Love


Berkshire is looking for a NY-based designer.
Job Description: Design licensed/private label accessories for adults and children; making detailed CAD’s of your designs for factories. Compiling boards of designers to show to buyers. Making revisions if needed. Our categories include: hosiery, cold weather, fashion hats/scarves, rain wear, and hand bags.
Job Qualifications: Adobe Illustrator/Photoshop fluent. Knowledge of knits, trims, embroidery, accessory applications, and basic specking. 
Job Qualifications: Good communication skills need. A team player in a fast-paced environment. Resume and portfolio required.
Company: Berkshire is a powerhouse in the accessories business, being one of the largest accessory manufacturers in the business today. We merchandise, design, manufacture and sell trend right, high quality accessories for a variety of price points. Specializing in both licensed and private label manufacturing, we offer leadership market positioning in both adult and children's accessories.
Work Environment: This is a very fast-paced, team-orientated business casual environment. 
Contact: Please send resume to Jodi Colburn at


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