Editorial and advertising information

Total Brand Licensing has been created, as a direct response to market demand for a publication that fully serves the corporate, trademark and brand sectors.
The magazine will be like no other licensing trade. It will look at best practices, innovative programs, new retail and merchandising opportunities and create a forum for brand licensors to promote and enhance their brands. It is also designed to highlight the opportunities available to trademark owners through a well-created and structured licensing program and brand extension.
Brands from around the world will be in the spotlight through features and case studies including corporate brands and trademarks, automotive, celebrities, sports leagues and individuals.
The magazine will also carry global news, research data and regular opinion pieces from experts in the industry. It will be published as print, digital and tablet editions.

Digital and Print Circulation

Total Brand Licensing will be published in print, digital and tablet formats and will be distributed to a targeted subscriber list that includes Total Licensing's 84,000 readers in 104 countries as well as key senior executives involved in brand licensing, brand building and brand extentions from the retail, manufacturing, promotional and other sectors around the world.

Digital issue circulation breakdown

Total by region
  • 48% North America
  • 22% Europe
  • 16% Asia/Australasia
  • 9% Latin America
  • 5% Others
Total by business
  • . Retail Buyer
  • . Retailers/Retail Buyers
  • . Licensees and Manufacturers
  • . Corporate/Trademark Owners
  • . Marketing Consultancies
  • . Advertising Agencies


Total By Job Function
  • . Corporate/Brand Owners
  • . President/CEO
  • . Senior VP Branding/Marketing
  • . Brand Managers
  • . Senior Global Brand Managers

Bonus Circulation

Whilst Total Brand Licensing will, of course, be distributed at a number of regular licensing events, such as Brand Licensing in London and Licensing Expo in Las Vegas, we are also working with a number of other trade fair organisers specifically with areas of interest to brand licensing, to ensure that each issue reaches key licensees, potential licensees, retailers, marketing agencies and others who are specifically interested in brand licensing. The magazine will also be distributed via a number of trade bodies and associations around
the world with whom we are connecting.

Editorial schedule

To submit or discuss editorial, please contact Francesca Ash francesca@totallicensing.com or Becky Ash becky@totallicensing.com

Every issue will carry vital information on trends, issues and data to keep today's business marketing and branding professionals on top of their game.

Trade Shows (provisional)

International Licensing Expo
Brand Licensing Europe
Bologna Licensing Trade Fair
Kazachok Licensing Forum
Buybrand - Moscow
Licensing Market Germany
Licensing Expo Brasil
Licensing Japan
Hong Kong Licensing Show
China Int'l Licensing Show
Dubai Int'l Brand Licensing Fair
SMMEX - Sport Merchandise
and Marketing Exhibition

Social Media


Mobile App


In Every Issue

Cover story, Ask a Pro (experts responding to challenging questions), brand licensing news and deals from around the globe, Company Insights, Interviews, Best Practice features, Innovative Program profiles, Retail and Merchandising opportunities, Market Research and Development, Show Previews and Reviews.



Winter 2017 issue


Print 20 January 2017
Digital 15 January 2017


Asian Brands
Fashion Forward
Automotive Licensing
Adult Brands
Italian Fashion Brands
Brands at Spring Fair


Spring Fair
Maison D'Objet


Editorial: 5 December 2016
Ad Material: 5 January 2017

Spring 2017 issue


Print 12 March 2017
Digital 8 March 2017


Brand & Lifestyle Awards
British and European Brands
Nostalgia Licensing
From House to Home


Brand and Lifestyle Awards
Bologna Licensing Fair
London Book Fair
International Home + Housewares Show


Editorial: 22 February 2017
Ad Material: 25 February 2017

Summer 2017 issue


Print: 13 May 2017
Digital: 8 May 2017


Brands at Licensing Expo
Celebrity Estates
Sports and Sporting Licenses
Roundtable Discussion
Licensed Structures and Buildings


Licensing Expo 2017
Autumn Fair


Editorial: 12 April 2017
Ad Material: 21 April 2017

Fall/Autumn 2017 issue


Print: 6 October 2017
Digital: 1 October 2017


Brands at Brand Licensing Europe
Luxury Brand Programs
The power of Religious Branding
Celebrity Chefs


Brand Licensing Europe
Sports Licensing & Tailgate Show
Sports Merchandise & Licensing Show
Hong Kong Licensing Show


Editorial: 19 August 2017
Ad Material: 5 September 2017
Advertising information

To enquire about advertising, please contact Jerry Wooldridge jerry@totallicensing.com / James Ash james@totallicensing.com

Winter 2017 issue

5 January 2017

Spring 2017 issue

25 February 2017

Summer 2017 issue

21 April 2017

Fall/Autumn 2017 issue

5 September 2017

Maximum publicity


dvertising in the issue, (which of course includes the printed and digital issues), is priced competitively to allow the industry maximum publicity, both in their home market and into 104 countries.

Print and digital discounts


iscounts on rate card are available for multiple pages and an advertisement in the magazine includes both the print and digital issues.

Special options to enhance ads


pecial options, including gatefolds, heavystock and button ads are available in the printed issue. In terms of the digital issue, a number of options are available including the addition of video or Flash.

Advertising options digital magazine

Interactive features

Zoom and manoeuvre

Live URL and email links

Automatic picture zoom

Digital post-in notes

Scrolling text and moving images

Issue sponsorship

Includes additional intro ad page opposite the front cover and the sponsorship message and URL link at the top of each page and spread. One exclusive sponsor per issue.

Bring ads to life with video

Incorporate video or flash onto ad pages within the digital issue.

Video loads automatically on opening the page.

Advertising options printed magazine

Heavy Stock

Either single page (2 sides) or two pages (4 sides) printed on stock of 350gsm minimum.

One per issue.


Available in either heavy stock or ordinary page stock

Multi-page button ads.

Small, hyperlinked ads placed on outside edge of a minimum of 20 pages. One company per issue.

Production specs

PDF downloads

Please download the appropriate PDF for the advert size you are producing. You can download the reader here or open the PDF files directly in Adobe illustrator or Photoshop.

Advertisers should always provide artwork in digital format. Artwork should be in one of the following formats: Press-ready PDF, Adobe Illustrator file, Adobe Photoshop, JPG, TIFF or EPS. All graphics should be produced highresolution (minimum 300dpi) and should be in a CMYK format. All fonts used should be embedded. Specific instructions and sizes are given on the individual production sheets.

Download Acrobat Reader FREE

Front cover

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Double page spread

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Full page

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Two thirds page vertical

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Half page horizontal

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Half page vertical

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Third page horizontal

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Third page vertical

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Quarter page horizontal

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Quarter page vertical

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