Editorial and advertising information
otal Art Licensing is the only truly worldwide magazine for the ever-growing art and design licensing industries. The magazine has been published since 2003 and has become an essential guide for companies looking to take an art-based license as well as a reference for artists looking for trending information. Published in both print and digital formats in January and May, Total Art Licensing covers all aspects of art and design licensing and is distributed to key decision-making buyers,manufacturers and retailers in over 60 countries.
In addition, the magazine previews key trade fairs and events around the world and enjoys unrivalled distribution at key art licensing events including Surtex, Licensing International Expo, The New York Gift Fair, The Bologna Licensing Trade Fair, CHA, Brand Licensing Europe and the Hong Kong Licensing Show.
Total Art Licensing Print Readership per issue is 11,400
Digital Readership per issue is 21,450
- Buyers/Retailers 48%
- Manufacturers 46%
- Others 6%
- Manufacturers 53%
- Buyers/Retailers 40%
- Others 7%
Print issue circulation breakdown
Retailers and Buyers
- Specialty 29%
- Dept Store 22%
- Variety 14%
- Ecommerce 13%
- Mail order 10%
- Discount 8%
- Others 4%
- Apparel 22%
- Stationery 20%
- Giftware 18%
- Housewares 14%
- Publishing 11%
- Toys/Games 9%
- Others 6%
Total Art Licensing is distributed at trade shows including
Winter/Spring 20171 December
Summer/Autumn 20171 April
There are many advertising options in Total Art Licensing.
Display advertising ranges from a third page up to a cover, a full page or a double-page spread.
All full page advertisements are placed on right hand pages in the front section of each issue (ahead of the Total Art Gallery section).
In addition to their advertisement, all display advertisers are entitled to the equivalent size of editorial, free of charge. For example, a full page advertisement on a right hand page will also have a full page of editorial on the opposite left hand page. A half page advertisement will be entitled to a half page of editorial and so on.
Total Art Gallery
The cost of participating in the Total Art Gallery is $295.00 (£155.00, €180.00) per Gallery
Positioning of companies within the Gallery section is strictly in order of booking.
Those that book earliest get the earliest positioning in the Gallery section.
Gallery advertisers provide finished artwork to occupy the entire Gallery half page space
(192mm / 7.55 inches by 121mm / 4.76 inches). Mechanical specs are sent out on receipt of booking.
dvertising in the issue, (which of course includes the printed and digital issues), is priced competitively to allow the industry maximum publicity, both in their home market and into 104 countries.
Print and digital discountsD
iscounts on rate card are available for multiple pages and an advertisement in the magazine includes both the print and digital issues.
Special options to enhance adsS
pecial options, including gatefolds, heavystock and button ads are available in the printed issue. In terms of the digital issue, a number of options are available including the addition of video or Flash.
Please download the appropriate PDF for the advert size you are producing. You can download the reader here or open the PDF files directly in Adobe illustrator or Photoshop.
Advertisers should always provide artwork in digital format. Artwork should be in one of the following formats: Press-ready PDF, Adobe Illustrator file, Adobe Photoshop, JPG, TIFF or EPS. All graphics should be produced highresolution (minimum 300dpi) and should be in a CMYK format. All fonts used should be embedded. Specific instructions and sizes are given on the individual production sheets.